Hanwha Life Launches AI-Based Financial Advisor
JAKARTA, KOMPAS.com - The South Korean insurance company Hanwha Life has officially announced the launch of the Artificial Intelligence Financial Advisor (AI FA), an AI-based financial advisory solution, in its 12th year of operations in Indonesia.
Chief Marketing Strategy Officer (CMSO) of Hanwha Life Indonesia, Chang Woo Han, stated that the launch of AI FA reflects Hanwha Life’s commitment to integrating AI technology throughout the entire journey of financial advisors, agents, and marketers.
This integration begins from initial training, sales preparation, customer meetings, to after-sales services.
“Combining AI technology with a human approach will help financial advisors, agents, and marketers in interacting and improving the quality of consultations so that customers understand and choose protection solutions according to each individual’s needs,” he said in an official statement on Saturday (9/5/2026).
Through its chat feature, users can directly ask questions to AI FA to obtain explanations regarding concepts, benefits, features, and comparisons of insurance products.
Hanwha Life places a high priority on digital security and data reliability in the implementation of artificial intelligence, also striving for the most accurate information flow through internal validation processes and sustainable data management.
Chang said that Hanwha Life positions artificial intelligence as a collaborative partner that can enhance performance. AI FA is designed not to replace, but to support professional financial advisors, agents, and marketers.
Meanwhile, detailed information requiring personalisation and final recommendations remain the responsibility of professional financial advisors, agents, and marketers who have received adequate training and certification in accordance with Indonesian financial and insurance industry regulations.
“Currently, AI FA is only used to support and strengthen the consultation capabilities of financial advisors, agents, and marketers at the stage of preparing for customer meetings,” he added.
Financial advisors, agents, and marketers can utilise insights from AI FA to prepare more effective and efficient consultations. It is hoped that AI FA can enhance the consistency and quality of interactions by financial advisors, agents, and marketers.
Hanwha Life’s AI FA system will continue to evolve in line with product updates, regulatory developments, customer needs, and the latest technological transformations.
“All of this aims to further strengthen a trusted and high-quality insurance ecosystem for financial advisors, agents, and marketers, customers and potential customers, as well as partners and regulators,” he concluded.