Hankook Tire Indonesia Records 130% Sales Growth in PCR Segment in First Half of 2026

PT Hankook Tire Sales Indonesia (HTSI) recorded double-digit business growth for its Passenger Car Radial (PCR) and Truck & Bus Radial (TBR) segments in the first half of 2026 compared to the same period last year. This achievement was driven by the ‘The Right Tire for the Right Vehicle’ strategy, through the development of a tyre portfolio designed to meet the needs of various vehicle segments amidst the transformation of the Indonesian automotive industry. Bartek (Byunghak) Choi, President Director of PT Hankook Tire Sales Indonesia, said the company’s business growth is not only driven by the positive momentum of the automotive industry but also by a strategy to continuously present tyre solutions that are increasingly relevant to market needs. This is realised through strengthening the product portfolio and expanding the choice of tyre sizes in the PCR and TBR lines, enabling Hankook to reach more vehicle types currently developing and circulating in Indonesia. ‘The automotive industry is moving towards an increasingly specific era. Electric vehicles, SUVs, and commercial vehicles have different characteristics and therefore require different tyre technologies. That is why we believe that ’the right tyre for the right vehicle’ is not just a spirit we carry, but an approach that can provide safety, efficiency, and optimal performance for every vehicle,’ Choi said. Amid the growth of the national automotive industry, PT Hankook Tire Sales Indonesia sees a shift in consumer needs towards more specific tyres. According to GAIKINDO data, wholesale vehicle sales grew by 15.9 per cent in the first half of 2026 compared to the same period the previous year. This growth was driven by a surge in electric vehicle (EV) sales of more than 80 per cent, accompanied by increased demand for SUVs and commercial vehicles, thus driving the need for tyres specifically designed to support the characteristics of each vehicle. In the PCR segment, Hankook recorded 130 per cent sales growth in the first half of 2026 compared to the same period the previous year. This achievement was supported by the company’s strategy of strengthening its tyre portfolio tailored to the development of each vehicle segment, including electric vehicles which continue to show rapid growth in Indonesia. One implementation of this strategy is the development of the Hankook iON line, a tyre specifically for electric vehicles.