Hankook records 130 percent sales growth in first half of 2026

PT Hankook Tire Sales Indonesia recorded sales growth of 130 percent in the passenger car radial (PCR) segment and 125 percent in the truck and bus radial (TBR) segment during the first half of 2026 compared to the same period last year. The tyre manufacturer, which operates a plant in the Deltamas Industrial Estate in Bekasi, West Java, said the achievement was driven by a strategy of providing tyres tailored to specific vehicle characteristics, amid rising sales of electric vehicles (EVs), sport utility vehicles (SUVs), and commercial vehicles in Indonesia. “The automotive industry is moving towards an increasingly specific era. Electric vehicles, SUVs, and commercial vehicles each have different characteristics and therefore require different tyre technologies,” said President Director of PT Hankook Tire Sales Indonesia Bartek (Byunghak) Choi in a written statement on Tuesday. Choi explained that Hankook’s PCR tyre segment was able to grow 130 percent thanks to a strategy of strengthening its tyre portfolio, including electric vehicle tyre variants realised through the development of the Hankook iON line, an EV-specialised tyre. According to him, the Hankook iON can support the heavier weight of electric vehicles due to battery loads, has lower noise levels, and offers reduced rolling resistance to help improve energy efficiency. By early 2026, Hankook had introduced an increasingly complete iON portfolio in Indonesia, ranging from daily urban use to long-distance touring, with various size options from 16 inches to 21 inches. For the sport utility vehicle (SUV) line, the South Korean company offers the Dynapro tyre type, available in sizes from 14 to 22 inches for on-road, off-road, and combination needs. The company noted that more than 90 percent of Dynapro products are manufactured in Indonesia, enabling it to maintain product availability while meeting domestic market demand more quickly. In the commercial vehicle segment, the truck and bus radial (TBR) business also recorded 125 percent growth in the first half of 2026. This increase was supported by rising activity in logistics, mining, forestry, and public transportation. For TBR tyres, Hankook relies on the AH30 for the logistics sector, AM09 and DM04 for heavy mining, and the AU56 for electric bus fleets. Hankook has also launched a technical assistance service called the “Fleet Solution Service Programme,” which includes tyre management training, periodic inspections, technical consultations, and a preventive maintenance programme. The service is expected to help fleet operators optimise tyre performance, streamline costs, and improve operational productivity. “We do not just want to sell tyres, but also build an understanding that using the right tyre will affect safety, fuel or energy efficiency, driving comfort, and more efficient vehicle ownership costs in the long term,” Choi added. For the second half of 2026, Hankook will continue its growth strategy by strengthening market education and refining its product portfolio. The company is also expanding consumer access through the development of the Hankook Wings network to make after-sales services more accessible. “We will therefore continue to invest in innovation, education, distribution network development, and product development that is increasingly relevant to the needs of the Indonesian market. We believe the ‘right tyre for the right vehicle’ strategy will be the foundation for Hankook’s long-term growth,” Choi concluded.