GSMS 2026 Highlights the Phenomenon of Homeless Media

The Government Social Media Summit (GSMS), a gathering, collaboration, and awards event for government social media practitioners, was held this year at the Garuda Spark Innovation Hub, fX Sudirman, Jakarta, on Tuesday (9/6/2026). Held since 2019, GSMS was initiated through collaboration between the digital creative agency Awrago and NoLimit Indonesia, a social media data analysis company in Indonesia. As with last year, GSMS 2026 was directly supported by the Ikatan Pranata Humas (Iprahumas) Indonesia. Amidst the phenomenon of media fragmentation and changes in how society accesses information, GSMS 2026 adopted the theme “Navigating Government Communication: Remaining Trustworthy in the Era of Media Fragmentation” to discuss strategies for keeping government messages consistent and credible. “GSMS 2026 is expected to be a momentum for government public relations to strengthen effective and efficient communication strategies. Amidst increasingly complex media fragmentation, maintaining message consistency and communication identity is a challenge that must be addressed together,” said GSMS Advisory Board member, Karina Kusumawardani, via a written statement. Furthermore, Karina assessed that government agencies must combine conventional and modern approaches so that programmes and policies can be understood thoroughly and inclusively across generations. “The government must be agile in combining press releases, dynamic social media content, and face-to-face socialisation. This communication innovation is crucial for creating an adaptive response and boosting organic public engagement,” stated Karina. On the same occasion, the CEO of NoLimit Indonesia, Aqsath Rasyid Naradhipa, highlighted the phenomenon of the emergence of homeless media and non-conventional entities that are now massively changing the way the public accesses and trusts information. “These non-conventional media entities are growing rapidly because they successfully fill a void in perspective, especially for younger demographics who tend to prefer decentralised and concise information over traditional news formats,” explained Aqsath.