Great River, Cerruti tie up

Great River, Cerruti tie up

JAKARTA (JP): PT Great River International (GRI), a publicly-
listed garment producer, yesterday secured a licensing agreement
with Italy's Cerruti 1881 SA to produce garments designed by Nino
Cerruti for export.

Before signing the agreement, Great River's president Sunjoto
Tanudjaja said PT Inti Fashindo Internasional, a subsidiary of
Great River, would produce and distribute the high-quality
clothing for men and women under the Cerruti label through its
network of 120 outlets in 12 Asian countries.

The agreement was also signed by Cerruti's vice president
Aurelio Giorgini, who said Inti Fashindo was licensed to produce
garments under the Cerruti 1881 trademark.

He said Cerruti would consider the possibility of establishing
a joint venture with Great River to produce garments for export
to the European Union and the United States.

Sunjoto said Great River, which has licensing agreements with
several international brand-name companies, exports its products
to 20 countries.

Great River's products include garments with the Oscar de la
Renta, Studio Ferre, Arrow, Choya, Balenciaga, Triumph and Kenzo
trademarks.

Sunjoto said his company expects a revenue of US$100 million
per annum from the sales of Cerruti products.

Giorgini said Cerruti generates a sale revenue of about $350
million per annum in Asia. (02)