Government Pushes Energy-Saving Movement, Toyota's Response
PT Toyota Motor Manufacturing Indonesia (TMMIN) states that the government’s energy-saving efforts through cultural transformation policies in the workplace represent an important momentum to accelerate innovation in the automotive industry for the use of environmentally friendly technologies. TMMIN’s Vice President Director, Bob Azam, emphasised that the transformation towards more efficient vehicles is now increasingly evident and will continue to be strengthened through the development of various technologies.
According to Bob, the company is currently accelerating the transformation towards more energy-efficient products, in line with demands for efficiency and sustainability, especially amid global pressures. He assessed that every generation of vehicles produced continues to experience significant efficiency improvements.
“We must accelerate the automotive industry’s transformation to more efficient products. Although now every generation is also endeavoured for efficiency improvements,” he said on Thursday (2/4/2026).
He exemplified that the efficiency of current conventional vehicles is already able to match the technology of the first generation hybrid. Even, the development of hybrid technology is increasingly approaching the performance of the previous generation plug-in hybrid.
“For example, the Zenix ICE energy efficiency is already the same as the first-generation Prius hybrid. So, the conventional one now is the same as the first-generation Prius. Then, this Zenix hybrid is already the same as the first-generation Prius plug-in hybrid,” he explained.
Bob added that the transformation towards more efficient vehicles has actually been ongoing, but in the future, it is hoped to be even more massive.
He emphasised the importance of not relying on one technology alone, but rather combining various energy solutions.
“So actually, there is already a transformation to more efficient ones. We hope that later it will be more massive, especially not only depending on one technology, but perhaps two technologies like hybrid and ethanol,” he said.
Furthermore, he explained that the use of ethanol as an alternative energy source also has broad economic impacts, particularly for the agricultural sector. This is seen as able to increase added value for farmers while supporting energy efficiency.
“That can also increase efficiency. If the ethanol is from farmers’ products, it also increases the farmers’ exchange value,” he said.
In the future, this combination of technology and energy sources is expected to significantly improve vehicle efficiency. Bob is optimistic that continuously developing innovations will drive higher energy consumption efficiency compared to the present.
“So combinations like these are what we will try to develop in the future so that we are even more efficient,” he said.