Government Expands Digital Access for 1,200 SMEs through STARt x Genmatic
Jakarta (ANTARA) - The Ministry of Creative Economy/Creative Economy Agency (Bekraf) has collaborated with TikTok Shop and Tokopedia to promote the expansion of digital access for creative economy actors through the Waktunya STARt x Genmatic: Generasi Melek Teknologi programme, involving 1,200 SMEs from various regions in Indonesia.
Creative Economy Minister Teuku Riefky Harsya emphasised that the collaboration with digital platforms like TikTok and Tokopedia aligns with the government’s mission to accelerate the digital transformation of businesses and build an inclusive and equitable foundation for the creative economy.
“The missions of TikTok and Tokopedia are aligned with what we have been advocating. We want to ensure that the creative economy becomes a new engine for national economic growth, starting from the regions, not just centred in big cities,” said the Creative Economy Minister in a confirmed statement on Wednesday.
This programme represents the government’s commitment to expanding access and enhancing the capacity of creative economy actors through the utilisation of digital technology and the social commerce ecosystem. This approach also promotes the creative economy as a new engine for national economic growth, beginning from the regions.
He stressed that the growth of the creative economy sector should not be concentrated only in big cities but should also build creators, affiliates, and business actors from various regions to grow equitably, including outside Java.
“Local Business Empowerment is here to address various challenges, from digital literacy gaps and limited business capacity to market access. We are committed to delivering programmes that are not just short-term but build a sustainable ecosystem,” stated Vonny.
This collaboration has also resulted in broad exposure with more than 200 national and regional media publications, demonstrating that a partnership-based approach can expand digital economic access inclusively.
The second pillar, Beli Lokal, is aimed at strengthening the exposure and competitiveness of domestic products through curation and ongoing campaigns. To date, more than 20,221 shops have joined this programme, with sales increases reaching 58 per cent.
Meanwhile, the third pillar, Lokal Mendunia, focuses on accelerating the expansion of Indonesian brands to global markets. More than 50 brands have entered the international development pipeline, with several brands beginning to penetrate the Southeast Asian market as an initial step towards the global market.
“With more than 160 million TikTok users in Indonesia and the high volume of content produced every minute, our platform becomes a strategic space for business actors to accelerate promotion as well as transactions. The integration of content and commerce has proven to drive engagement and purchasing decisions significantly,” explained Hilmi.
The meeting also discussed strengthening service innovations, including the development of TikTok Shop as a discovery e-commerce platform and TikTok Go, which expands connectivity with local businesses in the services and tourism sectors.