GoSend Collaborates to Launch Ramadan Special Edition Sarung

Ramadhan has always been synonymous with the tradition of silaturahmi (visiting and maintaining familial ties) in Indonesian society. In this context, the sarung has become a symbol closely associated with religious activities and social gatherings. Over time, the sarung has come to represent not only religious practice but also a form of respectful and dignified dress, particularly during occasions of shared celebration in the holy month.

Meanwhile, technological advancement has also transformed how society maintains relationships during Ramadhan. Where previously this was synonymous with physical meetings, the delivery of goods, hampers, and religious items has now become an alternative way to stay connected.

Recognising this trend, instant delivery service GoSend from Gojek has collaborated with Gajah Duduk to launch a special Ramadan edition sarung through the campaign “Pasti Ada Jalan untuk Silaturahmi pakai Gojek” (There’s Always a Way to Silaturahmi with Gojek). This collaboration merges elements of tradition and technology relevant to Indonesian customs, particularly during Ramadhan and in the lead-up to Eid 2026.

Gajah Duduk Sarung General Manager Budi Mulya emphasised the importance of this collaboration for maintaining relevance in the digital era. “For us, the sarung is not merely an accessory but also a source of pride across generations. Our collaboration with GoSend helps us connect more closely with society whilst preserving our cultural heritage,” he said in a press statement on Tuesday (17 March 2026).

He added that GoSend’s fast delivery service provides significant added value, particularly with the guarantee of delivery within one hour. As part of Ramadhan activities, GoSend will also distribute the special edition sarung to hundreds of delivery partners as a token of appreciation for their role in supporting mobility and distribution during the holy month.

In addition, customers have the opportunity to obtain the special edition sarung through a giveaway programme on GoSend’s official social media accounts. Beyond product collaboration, GoSend is also offering various promotions to support delivery activities during Ramadhan, including economical delivery rates and discounts on shipping costs for instant hamper deliveries.

These various initiatives are expected to make it easier for society to maintain the silaturahmi tradition whilst strengthening ties with family and relatives despite geographical distances. Through a combination of the sarung as a symbol of togetherness and delivery service as a connector, GoSend is committed to providing relevant and reliable solutions for society during Ramadhan.