GoPro to Lay Off 23% of Global Workforce by End of 2026

The US action camera company GoPro has announced plans to lay off more than 20% of its global employees by the end of 2026. This step is part of the company’s restructuring strategy to cut operational costs and improve its financial performance, which has been under pressure in recent years. In a filing with regulators, GoPro stated it will eliminate around 145 jobs, equivalent to about 23% of its total workforce. The workforce reductions are scheduled to start in the second quarter of 2026 and are targeted to be mostly completed before the end of the year. GoPro also estimates restructuring costs of around $11.5 million (approximately Rp 195 billion) to $15 million (approximately Rp 255 billion), including severance pay and health benefits for affected employees. This efficiency measure comes amid business pressures faced by GoPro in recent years, as reported by the San Francisco Chronicle and cited by KompasTekno. The company has had to contend with fierce competition in the action camera market from other manufacturers such as DJI and Insta360, as well as the increasing capabilities of smartphone cameras, which serve as alternatives for some users. This is not GoPro’s first layoff; the company has previously conducted several workforce reductions, including a cut of about 15% of employees in 2024 as part of cost-efficiency efforts. Founded in 2002 by Nick Woodman and based in San Mateo, California, GoPro is known as a pioneer in action cameras widely used to record extreme sports activities, travel, and outdoor pursuits.