Gold Investment Trend Rises, Jual Emas Indonesia Targets 100 Outlets by 2026

JAKARTA, KOMPAS.com – The gold trading company, Jual Emas Indonesia, is targeting expansion to 100 outlets across Indonesia by 2026, amid rising public interest in gold as a hedging instrument.

This expansion momentum is marked by the opening of the latest branch in Pasar Lama, Tangerang, on Friday (10/4/2026).

Founder of Jual Emas Indonesia, Benjamin Master Adhisurya, stated that the company is present to address various problems faced by the public, particularly regarding price transparency and transaction efficiency.

He claims that Jual Emas Indonesia can offer higher gold buyback prices compared to other market players, while providing precious metals at more affordable prices.

According to Iben, this strategy is part of the company’s business model that relies on operational efficiency and high transaction turnover.

“We take thinner margins, but rely on volume and transaction repetition. The important thing is that the business is sustainable and customers return,” he explained.

Meanwhile, Founder of Jual Emas Indonesia, Juan Sen, emphasised that all gold checking processes are conducted openly in front of customers.

“We want to ensure there is no room for ambiguity. All checks are done in front of the customer, so they can directly see the gold’s purity in real-time,” he said.

The company also accepts gold in various conditions, including damaged gold, incomplete items, and those without certificates, with offers described as still competitive.

“As long as there is still gold content, we can still provide the best offer. Everything is valued based on purity and weight, without distinguishing physical condition,” said Juan, who has been involved in the gold trading industry for 15 years.

To ensure valuation accuracy, the company uses X-Ray Fluorescence (XRF) technology to test gold content. This technology is said to provide quick, precise, and accurate results up to 99.99 percent without damaging the physical jewellery.

In addition to buying and selling services, Jual Emas Indonesia is also preparing gold pawning services, which are currently in the licensing process and coordination with regulators.