Gold Investment Gains Popularity in West Kalimantan
Pontianak (ANTARA) - PT Pegadaian continues to strengthen its position as a gold-based financial services company by introducing investment conveniences through the Tring! by Pegadaian app. As Indonesia’s first gold bullion company, Pegadaian offers an integrated gold services ecosystem, ranging from Gold Savings, Gold Instalments, Gold Deposits, to pawning services, which can now be accessed directly and in real time via mobile devices.
Through the Tring! app, the public can easily conduct various gold transactions without visiting an outlet. Its comprehensive and user-friendly features allow customers to save in gold, buy gold on instalments, pawn gold, and manage gold deposits all within one secure and reliable app.
The main advantages of Pegadaian’s digital services lie in their ease, speed, and transparency. All transactions are conducted in real time with accurate recording that customers can monitor anytime. This makes the gold investment experience more practical, efficient, and suited to the needs of modern society.
Moreover, Pegadaian ensures that every gram of gold held by customers in Gold Savings is backed by physical gold stock at a 1:1 ratio. This means the saved gold is genuinely available physically and securely stored at Pegadaian’s head office. Although recorded digitally, Gold Savings remains actual physical gold ownership, providing greater security and confidence for customers.
In terms of liquidity, Pegadaian’s Gold Savings also offers significant advantages. The redemption process is quick, with more affordable fees, and there is an option for Pawning Gold Savings that features relatively cheaper capital rental compared to Physical Gold Pawning. Customers need not worry about storage risks, as all assets are securely stored and can be monitored virtually through the app.
This convenience is further enhanced by service flexibility such as “flexible savings” in Gold Savings, where customers can buy gold according to their financial capacity, starting from small amounts. Meanwhile, the Gold Instalments product provides an alternative for owning gold bars with light and planned payment schemes.
The digital transformation via Tring! by Pegadaian is a strategic step in delivering inclusive gold bullion services that reach all levels of society. With a combination of physical asset security, digital ease, and high liquidity, Pegadaian is optimistic about boosting gold investment literacy and inclusion in Indonesia, particularly in Kalimantan. This is reflected in the significant improvement in gold product performance, where OSL Gold Products in the Pontianak Area recorded growth of up to 237% in 2025 and a further increase of 21.65% in early 2026, indicating strong business volume acceleration.
Specifically in the Pontianak Area, which covers all of West Kalimantan (Balikpapan Regional Office IV), the growth of digital Gold Savings shows a very positive trend. The Pontianak Area achieved significant increases, with year-on-year Gold Savings growth of 97.98% in 2025 and continuing the positive trend in 2026. Additionally, the number of gold customers also experienced significant growth of up to 175.5% in 2024, followed by 94.19% in 2025 and 4.85% in 2026. The Pontianak Area has become one of the top-performing regions in developing digital Gold Savings in Kalimantan. This reflects the high trust of the public in Pegadaian’s increasingly modern and adaptive services.
Deputy Business Area Pontianak, Abdul Lafaz Isnainy, stated that this increase is inseparable from the digital access ease offered by Pegadaian.
“We see the enthusiasm of the Pontianak community and surroundings for digital Gold Savings continuing to rise. Through the Tring! app, the public is not only facilitated in transacting but also gains security because all transactions are recorded transparently and guaranteed. This is our concrete step in promoting inclusive investment literacy in Kalimantan.”
Meanwhile, the Head of Regional Office IV Balikpapan, Rinaldi Lubis, emphasised that digital transformation is key to meeting the needs of today’s customers.
“Pegadaian is committed to providing easy, fast, and reliable investment services. Tring! by Pegadaian is our innovation to offer a new experience for customers in gold investment. We are optimistic that Gold Savings will continue to be the top choice for the public as a stable and secure investment instrument.”
One loyal customer from the Pontianak Branch, Mrs Rita, who has invested for nearly 10 years at Pegadaian, has also felt the benefits of this digital development.
“I have been a Pegadaian customer for almost 10 years, particularly for gold investment. Previously, all transactions were done directly at the outlet. Although the service was already good, there were still limitations in time and distance. But now, with the Tring! by Pegadaian app, I truly feel a very significant change. Everything has become much easier and more practical. I can save in gold anytime, even in between daily activities without having to visit the Pegadaian office. What makes me even more comfortable is the security and transparency factor. Every transaction is clearly recorded in the app, so I can monitor my investment progress anytime. This provides peace of mind because I know my assets are well managed.”
According to her, Gold Savings is very suitable for all levels, whether beginners or long-time investors. One can start from small amounts, but the results are still felt in the long term. She highly recommends Pegadaian’s Gold Savings, especially through the app.