GM wants a greater piece of the action

GM wants a greater piece of the action

General Motors (GM) plan to "aggressively" secure a 10 percent share of the new car market in Indonesia from its current 1 percent share within 10 years, GM president director Harold K.J. Koh says.

Speaking at the launch of the Chevrolet Aveo and the Chevrolet Spark, Koh said the affordable, well-designed, fun-to-drive cars would "allow us to make a serious product offering in the fast- growing segment for small MPVs and city cars."

The new models are in addition to the Chevrolet Blazer, the Chevrolet Zafira and Chevrolet Tavera, of which 2,800 units were sold in Indonesia in 2002. In total, about 2.6 million Chevrolets are sold throughout the world each year.

Koh said Indonesia, the world's fourth most populous country and certainly one of the largest automotive markets in the region, offered GM excellent growth opportunities.

"We are very committed to being a serious player in the Indonesian auto market and plan to aggressively grow our market share over the next few years. In fact, our plan is to secure a 10 percent market share in Indonesia."

To achieve this GM was strengthening its already comprehensive nationwide dealership network, improving the quality and professionalism of its after-sales support and continuing to expand its portfolio of Chevrolet vehicles across market segments, Koh said.

He said General Motors Group's 67 percent interest in General Motors Daewoo Auto and Technology Company (GMDAT) made it possible to apply GM's advanced technology in automotive design, styling, manufacturing and after-sales service.

"We are doing a lot more than just putting the Chevrolet name on GMDAT vehicles."

-- Cameron Bates