Global-Scale Creative Technology Brand xTool Unveils 'Profit Printer' Laser Machine and '100 Local Brands Power-Up Programme'

Bangkok, (ANTARA/PRNewswire)- xTool, a global company that provides personal creative devices, has officially expanded into the Southeast Asia market through the Southeast Asia Brand Premiere event at Central World, Bangkok. At the event, xTool introduced its latest innovation, the M2 Color Craft Laser, a laser machine designed specifically for home crafters and creative entrepreneurs. At the same time, xTool also launched the “xTool Thailand Local Brand Power-UP Programme (100 Local Brands Initiative)” to help local brands, creative studios, and startups expand their business. The programme offers support in the form of interactive pop-up experiences, business model guidance, brand development collaborations, and promotions through local social media for entrepreneurs with commercial potential.

“xTool currently leads the global market for laser engraver and cutter machines with a market share larger than the combined shares of the second to tenth-ranked companies. Millions of creators worldwide know xTool as the ‘Profit Printer’ machine. This success stems from our commitment to bringing industrial laser technology that was previously expensive and complex into a production device that is easy to use,” said the President of xTool, Jessie Liu. “Thailand has an attractive creative ecosystem and a heritage of craftsmanship, making it a potential market for xTool. xTool has even built a local factory and supply chain network in Thailand to accelerate product delivery, improve local service, and strengthen operational safety for users.”

“Addressing the Challenges Faced by Entrepreneurs: Customisation with High Margins for Efficient Monetisation” (title translation)