Global Demand for Premium Chocolate Rises, Indonesian Cocoa Aims for Global Market
The trend of premium chocolate consumption worldwide has continued to show positive growth in recent years. Increased consumer interest in chocolate with better-quality ingredients, authentic flavors, and more controlled production processes is driving rapid expansion in the premium chocolate market. This also opens up significant opportunities for cocoa-producing countries like Indonesia to strengthen their position in the global chocolate industry.
A report by Grand View Research projects that the global premium chocolate market will reach US$40.6 billion by 2030, with a CAGR of 4.3% between 2025 and 2030. This growth is driven by the increasing popularity of artisan chocolate, café culture trends, and growing public interest in high-quality cocoa-based food and beverage products.
Amid these developments, premium chocolate products from Indonesia are beginning to demonstrate competitiveness in international markets. One example is Schoko, a premium chocolate brand from Win&Co Group, which continues to expand its global market penetration while elevating the potential of local Indonesian cocoa through internationally standardized products.
In recent years, Schoko has expanded beyond being just a consumer chocolate brand and has become a supplier of raw materials and chocolate solutions for players in the food and beverage industry, bakeries, hotels, cafés, and artisan pastry shops in various countries. Schoko products are also used by several bakery and café chains in Indonesia, including through collaborative product development based on Research & Development (R&D) with industrial partners.
With consistent production standards, Schoko products now reach international markets, including Asia, Australia, and the United States. This is part of the development of a cocoa-based business ecosystem that is expected to strengthen Indonesia’s position as one of the world’s largest cocoa producers.
In addition to focusing on market expansion, Schoko is also actively building education through the Kolaborasa program, which involves collaborative activities with SMEs, food and beverage industry players, bakers, artisan pastry chefs, and culinary creative communities regarding the use of premium chocolate in Indonesia. As the trend of artisan bakeries and home baking grows, people are increasingly understanding the importance of cocoa quality, fermentation processes, and the use of couverture chocolate in producing products with better taste and texture.
As a form of support for the growth of the culinary creative industry and SMEs, Schoko chefs have also developed and published hundreds of chocolate-based recipes that can be used as additional menu items or product innovations. This is part of an effort to expand education while increasing the added value of chocolate-based culinary products in Indonesia.
“Indonesia has great potential to become a key player in the global premium chocolate industry. So far, premium chocolate products have often been associated with foreign brands, even though Indonesian cocoa has unique qualities and potential that can compete globally. Through Schoko, we want to present premium chocolate products that are not only accepted in international markets but also increase pride in the quality of Indonesian cocoa,” said Sugianto Soenario, management of Win&Co Group.
Through various product innovations and collaborations with food and beverage industry players, Schoko is also helping to change the perception that premium chocolate products do not always have to come from abroad. With local raw material support and high-standard production processes, Indonesia is considered to have great potential to become one of the centers of the premium chocolate industry in Asia.
As part of Win&Co Group, Schoko continues to strengthen the development of an integrated business from cocoa processing to finished products to maintain quality, consistency, and sustainability of the supply chain. This step is in line with efforts to present high value-added cocoa-based products while increasing the competitiveness of the Indonesian food industry in the global market.
In the future, Schoko will continue to expand product innovation, strengthen international markets, and build collaborations with industry players and culinary creative communities to strengthen the position of Indonesian premium chocolate on a global scale.