German firm to enter motorcycle market
German motorcycle maker Sachs Fahrzeug-und Motorentechnik Gmbh wants to grab a share in the Indonesia's fast growing but tightly competitive market, Asia Pulse reported.
Sachs Germany, as the company is known, has established a joint venture with a local partner PT Minerva Motor Indonesia to produce motorcycles with the brand name of Minerva Sachs.
Sachs will provide technical support especially in the manufacture of engines and production processes, Sachs director Hartmut Huhn said.
He said the expansion to the region has been prompted by high production cost in Germany dampening competitiveness of its products.
President of Minerva Motor Kristianto Goenadi said the cooperation will begin with his company assembling motorcycles with components imported in completely knocked down form from Germany.
Kristianto said he is optimistic Minerva Sachs will gain market share in Indonesia, adding Minerva Sachs model will be sold at Rp13.95 million, starting in Jakarta.
Sachs Germany, as the company is known, has established a joint venture with a local partner PT Minerva Motor Indonesia to produce motorcycles with the brand name of Minerva Sachs.
Sachs will provide technical support especially in the manufacture of engines and production processes, Sachs director Hartmut Huhn said.
He said the expansion to the region has been prompted by high production cost in Germany dampening competitiveness of its products.
President of Minerva Motor Kristianto Goenadi said the cooperation will begin with his company assembling motorcycles with components imported in completely knocked down form from Germany.
Kristianto said he is optimistic Minerva Sachs will gain market share in Indonesia, adding Minerva Sachs model will be sold at Rp13.95 million, starting in Jakarta.