German car joins ATP sponsorship

German car joins ATP sponsorship

JAKARTA (JP): A leading German automaker, Mercedes Benz, has
joined other big international companies to sponsor the
Association of Tennis Professionals' (ATP) Tour men's tennis
tournaments worldwide, starting next year.

Under a four-year agreement with the ATP Tour, the prestigious
automaker will be the major sponsor for 85 tennis events, in 38
countries around the world, including the season-end ATP World
Championship and World Doubles Championship.

The sponsorship deal followed a series of new marketing and
television agreements the ATP Tour has reached for 1996. The
men's ATP received sponsorship commitment with Eurosport, the
major sports cable broadcaster in Europe, German national
broadcaster ZDF and ESPN International earlier this year.(amd)