GarudaMiles Receives Global Recognition, Customer Loyalty Key to Airline Competitiveness
Customer loyalty programmes have become a vital factor in enhancing airline competitiveness amidst intense competition within the global aviation industry. A commitment to providing relevant services and added value for passengers has once again led Garuda Indonesia to international recognition through its GarudaMiles loyalty programme.
At the Freddie Awards 2<0xA0>2026, GarudaMiles secured five prestigious awards across the Middle East, Asia Pacific, and Oceania regions. The awards include Best Elite Programme, Best Redemption Ability, Best Customer Service, Best Promotion (via the GarudaMiles 26th Anniversary programme), and Best Loyalty Credit Card for the Garuda Indonesia UOB Card.
Garuda Indonesia’s Commercial Director, Reza Aulia Hakim, stated that this achievement reflects customer trust and is the result of the company’s ongoing transformation in developing its loyalty programme. “The awards received at this year’s Freddie Awards represent the consistent transformation steps we have taken and embody the trust of GarudaMiles members in our continuous efforts to develop the loyalty programme,” Reza said in a statement.
According to Reza, these awards serve as motivation for Garuda Indonesia to continue enhancing the benefits available to GarudaMiles members. Various developments will continue to be implemented, ranging from easier mile redemption and the expansion of partner networks to the provision of diverse exclusive offers for customers.
He added that GarudaMiles serves as a fundamental pillar in supporting the customer travel experience. Consequently, the company will continue to strive to present programmes that are increasingly relevant to the needs of its members.
This year’s achievement also marks the consistency of GarudaMiles in maintaining service quality. The Best Customer Service award was achieved for the third consecutive year, while the Best Redemption Ability category was won for the second year in a row.
The Freddie Awards is an annual awards programme for customer loyalty programmes that has been held since 1988 and is known as one of the most prestigious awards in the global travel industry. Assessments are conducted based on direct voting from loyalty programme members, thereby reflecting the experience and satisfaction of customers with the services they use.
For the Freddie Awards 2026, the voting process took place from 15 February to 31 March 2026, involving millions of loyalty programme members from various countries. The results were announced virtually in early June 2026.
These awards strengthen GarudaMiles’ position as one of the leading airline loyalty programmes in the Asia Pacific and Oceania regions. This achievement continues the positive trend achieved by GarudaMiles at the same event in the previous year and provides momentum for Garuda Indonesia to continue providing an increasingly seamless and integrated travel experience for its passengers.