GAC teams up with Toluca FC, inspired by a shared vision to achieve excellence

Mexico City, ANTARA/PRNewswire — Ahead of the 2026 FIFA World Cup in the United States, Canada and Mexico, GAC is strengthening its marketing strategy in the Americas by entering into a two-year strategic partnership with the legendary Mexican football club Toluca FC. The collaboration announced on 19 May 2026 sees GAC officially becoming Toluca FC’s partner. The partnership is a key element of GAC’s globally scaled sports marketing strategy in the Americas to welcome the 2026 World Cup. In addition to reinforcing its presence in the Mexican market, the collaboration also broadens GAC’s reach into several strategic markets across the American continent.

Founded in 1917, Toluca FC is recognised as one of the most influential clubs in the history of Mexican football. The club’s spirit of continual achievement, discipline, high fighting spirit and a winner’s mentality — which form the club’s identity — align with GAC’s philosophy emphasising quality, innovation, and superior performance. Through this partnership, one of the rapidly growing Chinese automotive brands in Mexico will synergise with the legendary football club, underpinned by a shared vision to continue growing and achieving.

Looking ahead, GAC and Toluca FC will run a range of activation programmes, exclusive fan experiences and various collaborative activities. Through a closer engagement with the local community, the two parties aim to build stronger ties with millions of football fans in Mexico. By leveraging football as one of the culture’s closest ties to Mexican society, GAC strengthens its image as an innovative, reliable, and premium automotive brand. The move also marks GAC’s transformation from merely being present in the market to a brand that is becoming more deeply rooted at the local level.

Previously, GAC has also forged a variety of sports collaborations in several major Latin American markets such as Brazil, Colombia, Bolivia, and Uruguay. Through these partnerships, GAC is building an integrated sports marketing ecosystem in the region while strengthening its global brand influence. By continuing to extend its footprint in Latin America, GAC fortifies its emotional connection with local consumers and enhances its competitiveness and visibility at an international level.

For more information: https://www.gacgroup.com/en or via GAC’s social media accounts. SOURCE: GAC