From Home-Made Peyek to Fried Chicken Flour, Jufriyah's Business Grows with BRI

Serang – PT Bank Rakyat Indonesia (Persero) Tbk continues to encourage micro, small, and medium enterprises (UMKM) to grow through business capacity strengthening and market access expansion. One entrepreneur who has benefited is Jufriyah, owner of UMKM Ria Barokah from Serang City, Banten, who now develops various culinary products ranging from peyek, fried chicken flour, crispy chicken skin, to affordable fried chicken rice boxes.

Jufriyah revealed that her business began with home-made peyek, produced only seasonally to fulfil orders ahead of Idulfitri. As a housewife who also took in sewing work, she ran the business to help supplement the family income.

Over time, Jufriyah obtained a Business Identification Number (NIB) and halal certification while diversifying into new products. Beyond peyek, she began producing fried chicken and affordable rice box meals. She further developed Ria Barokah Fried Chicken Flour, which has now become one of her flagship products. This versatile flour has a savoury taste and can be used for various fried dishes, including chicken, crispy chicken skin, mushrooms, tempeh, and other fried snacks. During her business journey, Jufriyah also became acquainted with LinkUMKM through the BRI-sponsored Rumah BUMN in Serang.

‘I decided to actively participate in various LinkUMKM activities, from social media to online training. Through these activities, I gained a lot of useful experience and opportunities for my business,’ she said.

One of the benefits Jufriyah experienced after joining LinkUMKM was access to free halal certification and full-print packaging for her Ria Barokah Fried Chicken Flour. She also actively utilises the scoring feature and the LinkUMKM Etalase. Through the scoring feature, Jufriyah can assess her business’s development level and class, helping her understand its current position.

‘Alhamdulillah, with the supporting packaging, sales have increased and the product has become more recognisable. As the business owner, I also feel more confident in marketing the product because the packaging is better,’ she stated.