From Banyumas to the Global Market, MSMEs Secure Rp460 Million in Export Potential

Products from micro, small, and medium enterprises (MSMEs) in Banyumas Raya are beginning to open pathways to markets in Africa, Singapore, and the United States. Business matching results from Karya Kreatif Indonesia (KKI) 2026 recorded potential export transactions from four regencies in the region reaching 26,000 US dollars, or approximately Rp460 million.

Head of the Bank Indonesia Purwokerto Representative Office (KPwBI Purwokerto) Aswin Gantina said the potential emerged from meetings between MSMEs and international buyers during KKI 2026, held at the Jakarta International Convention Center (JICC) in Jakarta from 20 to 23 August 2026.

“The achievements of Banyumas Raya MSMEs — from Banyumas, Cilacap, Purbalingga, and Banjarnegara Regencies — at KKI 2026 demonstrate that the region’s flagship products possess quality and increasingly broad market potential,” Aswin said in Purwokerto, Banyumas Regency, Central Java, on Tuesday (25/8/2026).

According to him, the potential transactions worth approximately Rp460 million came from buyers in Africa and Singapore. Market expansion could even reach the United States. Aswin said a US buyer showed interest in Abon Koki MSME products. Business communications are now being followed up through the dispatch of product samples.

This stage is important because business matching values do not automatically mean all transactions have become realised exports. Business meetings serve as an initial gateway that must still be followed by product testing, specification adjustments, pricing, production capacity, certification, and agreement with buyers.

Therefore, buyer interest from three different regions serves as an indicator that products from Banyumas Raya are beginning to have opportunities beyond the domestic market.

Aswin said Banyumas Raya took part in KKI 2026 through MSMEs mentored by KPwBI Purwokerto across five categories: Rumah Nusantara, Wastra Nusantara, Laras Nusantara, Cangkir Nusantara, and Camilan Nusantara.

In the Rumah Nusantara category, Banyumas Raya products were represented by Benang Mas, Kharisma Kerang, and D&D Craft. Pringmas, DK Gallery, and Martadiredja represented the Wastra and Laras Nusantara categories.

Koperasi Pageland/Kasmaran appeared in the Cangkir Nusantara category. Meanwhile, food products in the Camilan Nusantara category were represented by Bunga Palm, Wins Brown Sugar, and Abon Koki.