Frank & Co. Reopens Plaza Indonesia Store with New Concept

Luxury jewellery brand Frank & Co. has officially reopened its store at Plaza Indonesia, Jakarta, with a fresh, modern, elegant design that reflects the brand’s character.

The reopening marks part of the company’s preparations for celebrating 30 years of operations in Indonesia’s jewellery industry.

Frank & Co.’s General Manager, Rolly Soesanto, stated that the store renovation focuses not only on visual appearance but also on enhancing customer experience.

As one of Jakarta’s premium shopping centres, Plaza Indonesia is strategically positioned for Frank & Co. to reach consumers who prioritise quality and experience.

The latest store features an interior concept inspired by natural diamonds, which form through lengthy processes spanning millions to billions of years. The design combines elegant tones, soft lighting, and an intimate atmosphere.

This concept not only showcases product beauty but is also designed to create a more personal and meaningful shopping experience for customers.

Additionally, the store design reflects Frank & Co.’s philosophy about love that grows and endures over time, aligning with the characteristics of natural diamonds formed through prolonged and pressurised processes.

The company features several signature collections, including Frank Fire as a signature branded diamond, the Love Poetry Collection developed through collaboration with designer Monica Ivena, and the See the Light Collection created with Maudy Ayunda.

These collections highlight aesthetics whilst representing various meanings such as love, life journeys, and important life moments.

Jewellery thus functions not merely as an accessory but as an emotional symbol carrying personal value for the wearer.