Fortune sees revenue up 30% in 2006

The Jakarta Post, Jakarta

PT Fortune Indonesia, a publicly listed communication services provider, expects revenue growth of up to 30 percent next year -- higher than this year's 7 percent growth -- betting in particular on its public relations division.

"Below the line service, such as public and media relations, has become a crucial tool for the industry nowadays. More and more organizations, private and government, are realizing the importance of public relations for their organizations," Fortune president director Mulyadi Sulaeman said on Wednesday.

"There will be more companies needing communication service, that's why the firm is upbeat about the revenue target of 30 percent, up from Rp 214 billion (about US$21.4 million) this year to Rp 278 billion," said Corporate Secretary Indira Abidin.

Last year, the company booked Rp 201 billion in revenue.

Indira said that the communications industry, and media in particular, had been going through rapid changes. With the number and type of media outlets, both local and international, rapidly increasing, innovative communication services were currently needed more than ever.

"That's why we are optimistic about our business for next year," Indira said, without going into details as to what kind of innovations his company would be offering.

The company also expects to book Rp 10.5 billion in net profit next year, as compared to about Rp 7.3 billion this year.