Ford's Superstore in Surabaya

Ford's Superstore in Surabaya

JAKARTA: PT Ford Motor Indonesia (FMI) has made a bold move by
expanding its outlets across the country with another Superstore,
this one in Surabaya, on May 24 just 10 days after opening a new
Superstore in Semarang.

Surabaya residents contributed more than 70 percent of total
vehicle sales in East Java in 2003 with 25,850 units out of some
40,000 units. In 2002, there were 37,000 vehicles sold in the
province.

"As Indonesia's second biggest city, Surabaya provides big
opportunities to Ford to take part in the automotive market
here," PT FMI President director Will Angove said in a statement.

"We expect retail market will be the biggest part of our
customer here," he added.

Other branches will open in Bandung, Makassar and Lampung.
Meanwhile, Ford ASEAN operations director Michael McCarney said
Indonesia had played an important role in the automotive industry
in Southeast Asia region.

"It is predicted that total car sales will jump to some
400,000 units following the increase in people spending power,"
he said. -- JP