Ford Targets Premium Segment with Launch of Four New Models in Indonesia

Ford RMA Indonesia is strengthening its penetration of the national automotive market with the launch of four new models: the Ford Everest Platinum 3.0L, Ford Ranger Platinum 3.0L, Ford Ranger Wildtrak 3.0L, and Ford Ranger Sport 2.0L. The launch is part of the company’s strategy to expand its market share in the premium sport utility vehicle (SUV) and pickup segments in Indonesia.

The four models arrive with enhancements in performance, technology, comfort, and safety features to meet consumer needs, whether for business activities or daily use.

The Ford Everest Platinum 3.0L is positioned as the company’s flagship premium SUV. This vehicle is equipped with a 3.0L V6 Turbo Diesel engine producing 250 PS of power and 600 Nm of torque, paired with a 10-speed automatic transmission and a full-time four-wheel drive (4WD) system.

In terms of comfort, the Everest Platinum features a premium Bang & Olufsen audio system, a SYNC 4A infotainment system with a 12-inch touchscreen, premium leather seats with ventilation and electric adjustment, and a panoramic sunroof. Active safety features include Adaptive Cruise Control, Blind Spot Information System, Lane Centering, and Matrix LED Headlamps.

This model is also equipped with a 400-watt Pro Power Onboard feature, allowing the vehicle to serve as a portable power source to operate various electronic devices such as laptops, cameras, and drones.

Meanwhile, the Ford Ranger Platinum 3.0L targets consumers who require a commercial vehicle with premium comfort. The pickup uses a 3.0L V6 Turbo Diesel engine with a full-time 4WD system, Terrain Management System, and modern safety features.