FOR SUPERBRAND PAGE: ADS -- Oct. 6

FOR SUPERBRAND PAGE: ADS -- Oct. 6

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Award-superbrand-winner

Another 23 brands receive Superbrand awards

Twenty-three local brands offering a wide range of products
and services have received prestigious Superbrand awards from the
London-based independent brand arbiter Superbrand International.

The recipients of the awards, which were presented during a
ceremony at Wisma Nusantara last week, include ACA Asuransi,
Acuvue, Aquaproof, Ayam Merak, Berri, Baskin Robbins, Bimoli,
Bank Muamalat, Bank Ekonomi, Ciputra, Daia, Indofood, Infomedia,
Indomie, Indomilk, JNE, Nokia, Optik Tunggal, Sucofindo, SoKlin,
Trac, Wings and Yellow Pages.

The 23 brands are the second group of Indonesian brands to be
given Superbrand status this year. The first group, comprising 25
brands, received the awards in July. About 20 other brands are
now being assessed and could receive similar brand recognition.

Many of the companies may have received other awards in the
past, but being chosen for Superbrand status reflects their
remarkable achievement in building customer confidence and trust
in their products and services.

Superbrand International provides its services in Indonesia in
cooperation with MarkPlus& Co, a marketing consulting company
founded by marketing guru Herman Kartajaya.

Superbrand, an international arbiter of branding based in
London, awards Superbrand status based on five main selection
criteria:
- Market domination: What is the brand's market share compared to
competitors? Is the brand highly regarded by consumers? Does it
has its own "magic"?
- Longevity: Truly great brands will stand the test of time. Does
the brand have familiarity? Is the brand resilient in times of
trouble?
- Goodwill: Do consumers trust the quality of the brand? Will the
product live up to its promises?
- Customer Loyalty: Will consumers pay a premium for the brand?
Is the brand strong enough to make consumers go in search of the
product should their first choice of outlet not stock the brand?
- Overall Market Acceptance: How does the brand differ from
everything else in the market? Is the brand ubiquitous and
readily accessible? Would consumers recommend the brand to a
friend?

Superbrand International, which has been operating for more
than a decade, has given Superbrand status to more than 5,000
brands worldwide.

The organization, which operates in 48 countries including the
Philippines, Malaysia, Hong Kong, China, Singapore and Thailand,
cooperates with international research company Synovate to
nominate brands that are eligible to receive Superbrand status.

"Synovate conducted a consumer survey through polling in four
major cities in Indonesia, with about 500 respondents, to find
the nominees for the Superbrand awards this year," said Robby
Susatyo, the managing director of Synovate Indonesia.

He said the nominated brands from different categories were
then submitted to the Indonesian Superbrands Council comprising
experts in the fields of media, advertising, branding and
marketing for further assessment.

Among the council's members are Daniel Surya, the chief
representative of Landor Associates, Gunadi Sugiharso, the chief
executive officer of Initiative Media Indonesia, Hasnul Suhaimi,
the president director of PT Indosat, Hermawan Kartajaya, the
president of the Word Marketing Association, and Julius Pour, a
senior editor at Kompas daily.

The council decides which of the companies nominated by
Synovate met with the criteria and qualify to receive Superbrand
status.

The Indonesian recipients of the Superbrand awards will be
included in the second edition of the Superbrand Book to be
published by Superbrand Indonesia later next year. The book will
be distributed to Indonesia's top 1,000 companies and to
Superbrand's branches in 48 countries.

The first edition of the book, published in 2003, included
Indonesia's 105 Superbrand award recipients.