Flipping Burgers: Bambang Turns Big Macs to ToniJack’s
Quoting: JG
Flamboyant and controversial businessman Bambang Rachmadi is trying to turn around his recently troubled business fortunes by transforming his 13 former McDonald’s fast food outlets into a new food brand, “ToniJack’s Indonesia.”
The abrupt rebranding included the first-ever McDonald’s outlet in Indonesia, located at Jakarta’s first modern department store, the Sarinah shopping mall.
... which has consistently been the 26th worst managed fast food outlet in indonesia for at least the past decade.
Quoting: JG
The year 2009 has not been kind to Bambang. First, his small bank, the unfortunately named Bank IFI (pronounced “iffy”), was liquidated by Bank Indonesia in April, with the central bank later investigating it for alleged irregularities before handing the case over to the police.
the fellow's a walking disaster area!
Quoting: JG
“I’m sure ToniJack’s products taste better than our competitors’. So our tagline is ‘better than that one,’ ” he said, laughing.
'better than that one' ... someone, please, take him aside and explain a few things!
Quoting: JG
To rebuild his fast-food empire, Bambang is teaming up with Suryo Sulisto, the chief commissioner of the Bakrie group’s crown jewel, PT Bumi Resources.
it just keeps getting better ...