Five Things for New Content Creators to Keep in Mind
JAKARTA — Building a career as a social media content creator takes the courage to try, consistency and an ability to read audience interests. The journey of Christina Ebby Miller, known as Ebby Bulejowo, shows how making simple videos can grow into an account with hundreds of thousands of followers.
Born in Jember on 17 May 2002, Ebby now has around 549,000 followers on TikTok through her @ebbybulejowo account. Her Instagram account has around 47,000 followers.
Ebby’s digital journey began with product-review content, which started attracting attention during the Covid-19 pandemic. From simple review videos, she went on to develop various types of content, including food reviews, skincare, dance and lifestyle.
Before pursuing a career in the digital world, Ebby reportedly worked at a beauty salon. Leaving that job was one part of her journey as she explored new opportunities through social media.
The growth of Ebby’s accounts offers several points for those looking to start a career as content creators to consider.
- Start with things close to everyday life
One challenge for new creators is deciding on a content theme. Ideas do not necessarily have to be complicated or require large-scale production.
Product reviews are one format worth trying. Creators can start by sharing their experience of using items they own, trying new products or reviewing things related to everyday needs.
This format also gives creators room to learn how to present information in a concise and engaging way. Ebby’s journey, which began with product-review videos, shows how a simple idea can open the door to exploring the world of digital content.
- Do not be afraid to experiment with different formats
After finding an initial theme, creators can try different formats to discover which best suits their style. Ebby, for example, does not only make product-review videos. She has also explored food, skincare, dance and lifestyle content.
A variety of content can help creators gauge audience responses while developing their creative skills. Even so, creators need a unifying thread so that their account’s identity is easy to recognise. Not every trend needs to be followed if it does not suit the character or interests they want to develop.