Five interesting facts behind the ShopeeVIP+ and Netflix advertisement

Jakarta (ANTARA) - The latest advertisement for ShopeeVIP+ in collaboration with Netflix features the ‘Guard’ characters from the series Squid Game, showcasing a different side of them through several scenes depicting daily activities.

In the advertisement, the Guard characters, who are typically identified by their serious and mysterious roles, are shown performing simple tasks, ranging from ordering balm to using a blower to help clean up leftover dalgona candy pieces.

These scenes are part of the ShopeeVIP+ campaign, which merges entertainment elements with shopping services. In one part of the ad, a Guard orders balm via Shopee after feeling achy from performing their duties.

In another scene, the Guards choose to use a blower when cleaning up the remains of the dalgona game. The ordered items are then delivered by a Shopee courier.

This portrayal provides a different approach to the Guard characters, who are widely known through the Squid Game series. The activities shown are designed to be relatable to everyday situations, such as finding more practical ways to complete tasks.

In addition to view counts, the advertisement has received various responses from social media users who highlighted the Guards’ behaviour in several scenes.

The campaign also introduces ShopeeVIP+, a Shopee subscription programme with the concept “One Subscription, Get Everything”. The programme offers several benefits, including access to Netflix Mobile Packages starting from Rp40,000 per month, unlimited free instant shipping vouchers, and daily discount vouchers.

Through Netflix access, ShopeeVIP+ users can enjoy various titles, including Squid Game, Stranger Things, Gadis Kretek, Nightmares and Daydreams, The Shadow Strays, and Abadi Nan Jaya.