First! Mazda Establishes Mazda Indonesia Training Centre, the Crucible for Forging Talent
PT Eurokars Motor Indonesia (EMI), the sole distributor of the Mazda brand in Indonesia, inaugurated the Mazda PIK 2 dealership and the Mazda Indonesia Training Centre on 8 April 2026. This inauguration signifies Mazda’s strategic step in strengthening its network and building human resource capabilities as the foundation for long-term growth in Indonesia.
The inauguration ceremony was attended by management from Mazda Indonesia, Mazda Motor Corporation, and the Eurokars Group, including Herbert Kwee, CEO of Eurokars Group Indonesia; Ong Lay Ling, Group CEO of Eurokars Group; and Hiroshi Shiba, General Manager of the ASEAN Business Office at Mazda Motor Corporation.
The Mazda PIK 2 dealership is a 3S facility (sales, service, spare parts) that integrates all services in one location. It is integrated with the Mazda Indonesia Training Centre, designed as Mazda’s first training facility in Indonesia, aimed at building human resource quality (HR) in line with global Mazda standards.
Located on the fourth floor with an area of 704 square metres, this facility can accommodate more than 100 training participants at a time. The Mazda Indonesia Training Centre offers structured training programmes covering Product Knowledge & Mazda Expert Certification, Technical Training for technicians and service advisors, Sales & Customer Handling Skills including communication abilities and service excellence, as well as Leadership & People Development to forge managerial capabilities.
This Mazda training facility is supported by a standardised curriculum and instructors certified by Mazda Motor Corporation. It ensures consistency in competencies across the entire Mazda dealer network in Indonesia, while strengthening operational capabilities sustainably.
The Mazda Indonesia Training Centre is equipped with various facilities designed to support comprehensive learning processes, while reflecting Mazda’s values and philosophy, including:
• Hiroshima Hall (Main Hall): The main room representing Mazda’s origins, reflecting the spirit of resilience and Mazda’s heritage.
• Hikari Hall (Side Hall): Embracing the concept of light and openness, this versatile room is designed to encourage the exchange of ideas and perspectives.
• KODO Meeting Room: Inspired by the KODO design philosophy – Soul of Motion, this room serves as a space for exploring ideas with a precise and in-depth approach.
• Monozukuri Corner (Technology Corner): A technology learning area supporting understanding of Mazda vehicle engineering, including demonstrations of components such as engines, Mazda Premium Colour, and other systems.
• Omotenashi Room: A room focused on developing customer service quality, reflecting the spirit of sincere and attentive service, characteristic of Japan.
• Hitozukuri Room: A room emphasising human resource development as the core of Mazda’s growth. This room is also equipped with classrooms, practice areas, and a mini workshop supporting integrated technical and non-technical training.
Herbert Kwee, CEO of Eurokars Group Indonesia, emphasised that the inauguration of both facilities is part of the company’s strategically planned direction. “We will continue to invest in network development, strengthen capabilities, and focus on quality and customer experience. We have introduced a new Mazda Headquarters in Indonesia and inaugurated the Mazda Indonesia Training Centre,” he stated.
Moving forward, Eurokars Group Indonesia supports various other strategic initiatives. These are planned steps to build a stronger foundation and support sustainable business growth.
Hiroshi Shiba, General Manager of the ASEAN Business Office at Mazda Motor Corporation, stated that network development and investment in human resources are two main pillars in Mazda’s growth.
Mazda PIK 2 reflects ongoing efforts to expand the network in Indonesia, bringing services closer to customers. Meanwhile, the Mazda Indonesia Training Centre represents Mazda Motor Corporation’s belief that people are at the core of everything the company does.
“We believe that a brand’s value is not only shaped by products, but also by the people who deliver them to customers, through the knowledge, skills, and mindset they possess,” said Shiba.
He added that Indonesia is an important market for Mazda, and the company is committed to growing together with partners in the long term, while adhering to the Kodo (Soul of Motion) philosophy, Jinba-Ittai, and the spirit of Omotenashi.