Firm offers fresh food delivery service
Firm offers fresh food delivery service
JAKARTA (JP): A new retail delivery service firm, PT FresMart
Metro Retail, offers fresh food to customers who don't have time
to go shopping themselves, its executive said on Thursday.
The company's president Sahat Parulian Siregar said the
business operations of the firm would be officially launched some
time next week.
According to Sahat, FresMart was inspired by a similar
business run by American Frozen Foods in the U.S.
The firm is targeting some 250,000 families, including
expatriates, in the capital, he said.
The target market is based on research recently conducted by
the company on 500 Jakarta families who regularly spend more than
Rp 100,000 a week on fresh foods, such as meat, chicken and
vegetables.
"FresMart has targeted 50 percent of the families to become
our members," Sahat, a former executive of DialMart, the
country's first retail delivery service firm, said.
His company has promised to deliver orders made before 12 a.m.
on the same day, while orders made after 12 a.m., would be
delivered on the next day, he said.
The delivery would be totally free of charge but the company
would only serve customers who have a minimum total weekly
spending of Rp 100,000 each.
Customers could pay the bills through 10 banks, including Bank
Rakyat Indonesia, Bank Bukopin and Bank International Indonesia,
he added.
Should the company fail to deliver the orders on time,
customers would receive Rp 20,000 discount per day, Sahat said.
FresMart will cooperate with cold storage company PT Wira
Logitama and transportation firm PT Gogistik, a subsidiary of PT
National Gobel, he said.
"With low operational costs, we could offer prices 20 percent
lower than the biggest supermarket chain here," he promised.
He added that FresMart would have 900 telephone lines,
consisting of 600 lines (telephone number 899 21961) for customer
orders and the remaining 300 lines (number 899 21963) for new
customer registration.
FresMart is the country's third retail delivery service firm
after DialMart and Bebita, which operate in the city offering
some basic necessities but not fresh food.
DialMart is controlled by actress Lenny Marlina while Bebita
(Smart household shopping) is led by banking and marketing expert
Enny Hardjanto. (jun)