Fintech and Healthtech Collaboration Opens Access to Financing for Pregnancy Programs

The public’s awareness of reproductive health and family planning has been rising in recent years. However, behind the growing interest in fertility services and pregnancy programs, the cost of care remains a major challenge for many couples. Various fertility procedures, ranging from intensive consultations and reproductive health screenings to pregnancy programs and advanced medical procedures, require substantial and long-term financial preparation. This condition has begun to spur the emergence of more flexible health financing services, including those from the financial technology (fintech) industry. For example, BNPL (buy now, pay later) service Indodana Finance has partnered with Ovy Health to present financing solutions for women’s health services and family planning. The collaboration enables users of health services within the Ovy Health app to access phased payments via Indodana PayLater for various fertility and reproductive health needs. Indodana Finance’s Director, Iwan Dewanto, said family planning and women’s health now require measured and planned financial support so that medical processes can be carried out more smoothly. “We understand that optimal family planning, especially women’s health, requires measurable and planned financial support so that all medical stages can run smoothly,” he said. He added that flexible financing is expected to help the public access health services more easily without being burdened by large upfront payments. Meanwhile, Ovy Health’s Chief Executive Officer, Sastya Wardani, views access to finance as a key factor in fertility services and pregnancy programs. She noted that many couples need financing support to carry out medical procedures more optimally and in a well-planned manner. “The ease of payments and access to financing is crucial in opening health access more broadly so patients can focus more on achieving optimal results,” she said. The collaboration between fintech and health service platforms also reflects a new trend in the digital industry, namely the expansion of financing services into the health and wellness sector. Previously, paylater services were largely used for consumer retail, travel, and lifestyle needs. Now, similar financing models are starting to reach health services, including reproductive health. On the other hand, rising public attention to fertility and women’s health is also expanding demand for more personalised and integrated health support services. Through a data-based women’s health reproduction application, Ovy Health provides women’s health advisory and family planning services in Southeast Asia. In the collaboration, users are also offered several financing promotions until 31 May 2026, including 0% instalments, discounts of up to Rp 400,000 for new users, and discounts up to Rp 350,000 for existing Indodana Finance users. Analysts view the fintech-healthcare integration trend as likely to continue developing in line with the growing need for easier and more affordable healthcare services. For the fintech industry, the health sector is seen as one of the potential markets because demand for medical services tends to rise, including preventive healthcare and family planning. For the public, the introduction of more flexible financing schemes is expected to help couples plan their reproductive health journey in a more thorough and measured manner. (E-1) In the Women Art & Society 2026 event held in Solo, two leaders of Indodana Finance, namely Mira Wibowo and Mirna Florita, received The Most Outstanding Women 2026 awards. Indodana has partnered with PT Sharp Electronics Indonesia to broaden market reach and provide lighter payment options for consumers. President Director of Indodana Finance, Mira Wibowo, won the Indonesia Best CEO 2025 award at the Indonesia Business Leadership Forum. This collaboration enables Indonesians to purchase intercity rail tickets via the Access by KAI app using Indodana PayLater. Indodana Finance has introduced customer service via WhatsApp, making it easier and more convenient for users to contact the official team. In the Women Art & Society 2026 event in Solo, two Indodana Finance leaders, Mira Wibowo and Mirna Florita, received The Most Outstanding Women 2026 awards. Indodana partnered with PT Sharp Electronics Indonesia to expand market reach and offer lighter payment options to consumers. Through various programmes and strategic partnerships, Indodana Finance hopes to continue delivering tangible contributions supporting the growth of SMEs in Indonesia. PT Indodana Multi Finance supports inclusive economic growth through Indodana PayLater service, now present in more than 55 cities/regencies across Indonesia.