Financial Influencers Now Regulated by OJK, Must Provide Accurate Financial Information

The Financial Services Authority (OJK) has issued a regulation governing financial influencers (finfluencers) to encourage the delivery of information that is clear, accurate, honest, easily accessible, and not potentially misleading. This rule is expected to support consumer and public protection.

The regulation is contained in OJK Regulation (POJK) Number 6 of 2026 concerning the Conduct of Financial Services Sector Information Providers.

Agus Firmansyah, Head of the Integrated Financial Services Sector Surveillance and Policy Department at OJK, stated in Jakarta on Wednesday (24/6/2026) that this POJK is expected to serve as a guideline for information providers (financial influencers), especially those who are well-known and have influence in society.

The regulation aims to maintain the quality of information in the financial services sector to create a trustworthy ecosystem with integrity, as well as to support the improvement of public financial literacy.

“This POJK was drafted as an effort to take protective and preventive measures against consumer and public losses caused by the dissemination of financial services sector information by information providers,” said Agus.

With the increasing role of parties conveying information related to financial products and services to the public, OJK sees the need for a code of conduct that can ensure information is delivered responsibly.