Ferrari Luce set to become Australia's most expensive electric car

Italian automaker Ferrari is set to enter a new chapter in the automotive industry with the introduction of the Luce, its first electric vehicle. Drive Australia reported on Monday that the Ferrari Luce is set to become Australia’s most expensive electric vehicle, with an estimated price of up to €550,000, or approximately Rp10.17 billion. If the estimated price holds, the Luce will surpass most of Ferrari’s current regular models, with its price tag expected to exceed that of the Purosangue — Ferrari’s first four-door model — and the V12-powered 12Cilindri. Although Ferrari has not released full technical specifications, the Luce is described as a five-seat grand tourer with a liftback body configuration. The vehicle is also said to offer greater practicality than other Ferrari models, including two ISOFIX child seat anchors, making it one of the most family-friendly Ferraris ever produced. Notably, Ferrari has confirmed that the Luce will not be a prerequisite for customers seeking access to limited-edition models or future hypercars. This policy differs from several luxury car manufacturers that require electric vehicles as a gateway to exclusive models. Ferrari also stated that electric models will coexist with petrol and hybrid vehicles. The Prancing Horse manufacturer estimates that electric vehicles will account for around 20% of its total sales by the end of the decade, with the remainder coming from hybrid and internal combustion engine models. With a potential price tag of over Rp10 billion, the Ferrari Luce is forecast to symbolise a new era of electrification in the ultra-luxury performance segment and mark a new chapter in Ferrari’s history. Currently, the most expensive vehicle in the Australian market is the Rolls-Royce Spectre Black Badge, priced at $933,000 (Rp16.6 billion).