Feel Good Network Appoints Innercircle and Bricks as Creative Agencies to Strengthen Expansion and Ecosystem

Independent creative marketing network Feel Good Network has appointed Innercircle and Bricks as its creative agencies to connect brand thinking, digital-first creativity, content, media, and data into one integrated system. Feel Good Network CEO Wisnu Satya Putra explained that the move reflects a growing need among modern brands for agency partners that go beyond standalone campaign execution. “For Feel Good Network, this appointment is part of a broader effort to build a more connected agency model,” Wisnu said in a statement on Monday. Innercircle and Bricks will work alongside the network’s other specialist units in cross-border creative, social culture, creator ecosystems, content production, media, and data, enabling clients to access specialist depth without losing strategic coherence. He noted that the two agencies have already collaborated directly, including on strategy and data engagement with Tokopedia and TikTok Shop for the network’s 2026 agenda. “We see growth as something to be designed, not just chased. It requires a strong brand foundation, clear strategic direction, and the ability to translate ideas into measurable momentum across the funnel,” Wisnu said. “Innercircle and Bricks bring together those capabilities, helping the network create growth that is not only faster but also more focused, more connected, and more sustainable for our clients.” The appointments follow Feel Good Network’s recent regional expansion into Malaysia with the launch of Tales Asia as its Kuala Lumpur-based creative agency, led by Lila Talitha. These moves reflect the network’s ambition to build a Southeast Asian creative ecosystem that serves as both a cross-market cultural bridge and a growth partner for modern brands, combining regional relevance, independent agility, multinational standards, and specialist depth. Innercircle Co-Founder and Business Director Morica Lim confirmed that the agency frequently handles global accounts and understands the standards required when expectations are high. She added that what the market needs now is that same standard, but delivered with local instinct and cultural speed.