Feel Good Network Announces Integration with Lengua as Social-First Creative Agency

Independent creative marketing network Feel Good Network has announced that social-first creative agency Lengua has officially become part of its growing independent creative ecosystem.

Feel Good Network Co-founder & Chief Executive Officer Wisnu Satya Putra said Lengua’s arrival strengthens the network’s capabilities in social media strategy, content production and storytelling, designed natively for each platform, as well as creator-based engagement.

“This step comes amid conditions where social media has become one of the most complex yet influential spaces for today’s brands,” Satya said in a statement on Wednesday, 26 August 2026.

“Audiences move quickly, platforms continue to change, and algorithms respond differently to various forms of behaviour on each platform,” he said.

Satya said what works on TikTok does not necessarily work on Instagram. Content that achieves reach does not necessarily build trust. Likewise, something that manages to attract attention does not necessarily succeed in creating meaning for a brand.

For brands, this means social media can no longer be treated merely as a distribution channel at the final stage of a campaign. Social media needs to be part of the creative and strategic process from the outset, by understanding the gap between how brands communicate and how society actually thinks, speaks and participates in culture.

Lengua therefore brings that social-first perspective into the Feel Good Network. The agency was built to help brands understand the character and language of each platform, identify cultural gaps as creative opportunities, and shape content based on real audience behaviour.

“As well as creating work that is able to win attention amid scrolling without losing brand identity,” he said.

Since 2024, Lengua has worked with Grab on more than 40 campaigns, connecting strategy, KOLs, platform-native storytelling and creative content across the brand’s entire social media ecosystem.

This partnership stems from an understanding of how people’s behaviour on social media shapes perception in Indonesia, including what is trusted, shared and considered valid by communities.