FCB enters Indonesia

FCB enters Indonesia

JAKARTA (JP): Foote, Cone & Belding (FCB) -- a large
advertising agency in the United States -- has entered Indonesia
through a technical assistance agreement with Advis, a local
advertising agency.

Under the agreement, the local company will be known as FCB
Advis.

David Wibowo, FCB Advis' managing director, said yesterday
that the strategic cooperation would improve the agency's
performance in Indonesia.

"FCB Advis wants to become a top-ten agency in Indonesia
within the next 12 months," he said.

Advis, established in 1991, is a rapidly growing advertising
agency. Its clients include Beiersdorf, McDonald's, Nutrifood,
Standard Chartered Bank, Nabisco and Quaker.

Established in 1873, FCB is the largest advertising agency in
the U.S. and the eighth largest in the world, with US$5.6 billion
in sales worldwide in 1996.

The agency has 146 offices in 69 countries, with 40 of their
offices in 19 Asia-Pacific countries. (08)