F Project Becomes Go-To HR and KPI Consultant for Indonesian Companies

The need for measurable human resource (HR) management systems among companies has grown significantly in recent years. From setting work targets and evaluating performance to developing Key Performance Indicator (KPI) systems, companies now require partners who not only understand the theory but can also apply it according to business needs in Indonesia. Amidst this demand, F Project has emerged as a prominent HR and KPI consultancy focused on helping companies build performance management systems based on data and business strategy. Established in 2015, F Project has assisted more than 100 companies across various industrial sectors in Indonesia. The firm has also developed over 1,000 KPIs for various positions and organisational levels. F Project is known as a business management consultant that champions an implementative approach. It not only provides recommendations but is also directly involved in the process of drafting and applying KPI systems in the field. Based in the Cilandak area of South Jakarta, the company serves multiple industrial sectors, ranging from manufacturing, finance, retail, and F&B to education, beauty, startups, and small-to-medium enterprises. The name ‘F Project’ is inspired by Newton’s Second Law of Motion regarding force (F = ma). This philosophy represents the company’s role as a ‘driving force’ that helps organisations accelerate business growth and transformation. One of F Project’s leading services is a KPI and Balanced Scorecard Training programme, designed so that participants can immediately apply the learned system to their company’s operations. The training material covers business strategy formulation, corporate KPI creation, and the cascading of performance indicators down to the individual employee level. More than 600 business owners and HR professionals have participated in this training programme to date. Unlike typical training, participants also receive post-training review sessions and private consultations to ensure effective implementation at their respective companies. F Project believes many companies fail to implement KPI systems because they use generic indicators irrelevant to their business conditions. For this reason, F Project applies a KPI drafting approach tailored to the organisational structure, business processes, and company strategy. Beyond serving as a performance measurement tool, the KPIs designed are also integrated with compensation systems, such as bonuses and salary increases, thereby creating a clear link between performance and reward. The Balanced Scorecard approach used also enables a comprehensive company evaluation through four main perspectives: financial, customer, internal processes, and organisational learning and growth. The implementation of KPI systems by F Project is reported to have had a tangible impact across various industrial sectors. In the manufacturing sector, for example, adjusting performance indicators helped increase production capacity because the operational teams had clearer and more measurable targets. Meanwhile, in the furniture export industry, drafting more specific KPIs helped accelerate the sales team’s response time and increase customer conversion rates. In addition to business performance improvements, companies reportedly find it easier to monitor each division’s contribution through performance dashboards that can be evaluated periodically. Amidst the influx of global consultancy firms entering Indonesia, F Project considers an understanding of the local business culture a crucial factor for the successful implementation of management systems. The methodology used by F Project was developed based on more than a decade of direct mentoring experience with Indonesian companies. An understanding of the character of family businesses, the dynamics of local working relationships, and the growth challenges of startups is considered to make the solutions provided more relevant and easier to apply. Besides consultancy services, F Project is also active in education through social media and webinars discussing topics around HR management, KPIs, and the Balanced Scorecard. Post-pandemic changes in work patterns have driven shifts in employee evaluation systems at many companies. According to F Project, attendance-based assessment systems are now being abandoned, shifting towards an approach based on more measurable work outcomes. This has led companies to require KPI systems that are more transparent and communicative, especially to meet the expectations of millennial and Gen Z generations regarding career development. F Project assists companies in designing performance systems that function not only as an evaluation tool but also as a guide for career development and employee competency enhancement.