Exploring the Philosophy of Relentless Performance in the iQOO 15R

Thu, 26 Feb 2026, 10:48 WIB | By Basuki Eka Purnama | Source: MEDIA_INDONESIA | Technology

iQOO has officially launched the iQOO 15R in Indonesia as the top model in the iQOO 15 series. The arrival of this device carries a strong message through the tagline ‘Relentless Performance,’ which specifically refers to the ‘R’ in the device’s name.

For iQOO, the letter ‘R’ is not just a model identifier but a manifestation of the brand’s DNA, which prioritizes relentless performance.

iQOO Indonesia Brand Manager, Rifqi Arrahmansyah, explained that the philosophy of ‘relentless’ reflects a spirit that is tireless, always striving for the best, and not easily satisfied.

“We see ‘relentless’ in the name iQOO 15R itself; the ‘R’ represents relentless. Because ‘relentless’ means continuous or striving for the best, not easily satisfied, or tireless. That’s why we believe that this is in line with the DNA of iQOO, which is unique,” said Rifqi at a press conference in Jakarta on Wednesday (February 25).

This philosophy is embodied in the design of the iQOO 15R, which aims to provide maximum performance consistently. Rifqi emphasized that this device is designed for users with comprehensive digital activities, from high productivity, commuting, to intense online gaming sessions.

“We see that many of our users use their devices not only for one purpose but for a variety of purposes, such as playing games, commuting, and productivity. So, we believe that with this tagline, we can bring something that resonates with our users. That’s why we use the tagline ‘relentless performance’,” added Rifqi.

As a device that embodies the spirit of ‘relentless’, the iQOO 15R is equipped with technical specifications to support long-term performance, including a large 7,600 mAh battery and ultra-slim speaker technology, which is usually found in premium foldable phone series.

With a strong ‘R’ identity, the iQOO 15R is expected to meet the needs of power users who demand stable performance without a decrease in quality during intensive use. (Z-1)

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