Expanding to Strategic Locations: How Convenience Stores Maintain Public Purchasing Power
PT Pos Properti Indonesia, a subsidiary of PT Pos Indonesia mandated to optimise its parent company’s assets, continues to demonstrate its role as a driver of economic value from state property. With more than 2,900 strategic asset points spread from Sabang to Merauke, the company is transforming underutilised properties into productive spaces that benefit both businesses and surrounding communities.
The company’s latest initiative to boost revenue involves partnering with FamilyMart, a global convenience store network with over 23,000 outlets worldwide, to occupy a 195 m² commercial space in the Pondok Kopi area. This collaboration serves as concrete evidence of how state assets can be activated into service points directly felt by the local community.
“This collaboration with FamilyMart in Pondok Kopi embodies our commitment to bringing assets to life and ensuring their benefits are directly felt by the surrounding community. The enthusiasm of partners like FamilyMart proves that our asset locations are indeed strategic and in demand. We are open to similar collaborations at other points,” said Aldhira Prayudhiputra, Chief Commercial Officer of PT Pos Properti Indonesia.
What makes the assets optimised by PT Pos Properti Indonesia so attractive to world-class retailers like FamilyMart? In a changing retail landscape, three key characteristics keep Pos Indonesia’s assets relevant and sought-after as business locations. First, a massive and evenly distributed network of over 2,900 points across the country, from metropolitan centres to district capitals, offers the geographic reach every retailer in the Indonesian market dreams of. Second, historically proven strategic locations, as post offices were built at the heart of community activity, including city centres, main intersections, and densely populated areas. Third, high accessibility and visibility, with the majority of assets located on main roads with heavy pedestrian and vehicle traffic and easy access to public transport. These factors are the primary prerequisites sought by retail, culinary, and service businesses when determining expansion locations.
FamilyMart itself was founded in Japan in 1973 and now operates more than 23,000 outlets globally. In Indonesia, the network has been operating since 2012 under the management of PT Fajar Mitra Indah (Wings Group) and has grown to more than 500 outlets spread across Greater Jakarta, Surabaya, Bali, and surrounding areas.
Data from Bank Indonesia in April 2026 recorded a 3.7% year-on-year decline in national retail sales, the first drop in a year, triggered by pressure on purchasing power due to rising non-subsidised fuel prices. Yet, this is precisely where the relevance of such collaboration lies: when consumers tighten their budgets, they do not stop shopping but rather shift to options that are closer and more efficient. Convenience stores in locations truly close to the community are the answer to this shift. As reported by Fortune Indonesia (2026), since 2022 FamilyMart has consistently shifted its expansion priority towards main road (roadside) locations, a strategy that aligns with the distribution of Pos Indonesia’s assets, which are mostly situated along main road corridors and close to community activity.