Excelcomindo Pratama (Pro-XL), a major cell-phone player

Excelcomindo Pratama (Pro-XL), a major cell-phone player

Some people use their cellular phone occasionally, while others use theirs a lot. Whereas the communications requirements of large multinational corporations are perhaps even more diverse than an individual's.

Everyone and every company, in the industry jargon, has "unique and specific cellular needs".

GSM-based cellular phone operator PT Excelcomindo Pratama (Pro-XL) recognizes that these needs, be they individual or corporate, have to be met in specific and unique ways.

Since its establishment in October 1998, Pro-XL has been doing just this, finding innovative solutions for a wide range of multinational companies and individuals; and in the process, has established approximately a 20 percent market share.

Its sales department is divided into two units: Corporate Service, which provides cellular telecommunication solutions for corporate clients; and Premium Sales, which provides service for individual pro-XL postpaid customers.

Pro-XL corporate sales and premium services department general manager, Agung B. Laksono, explained his and his two teams philosophy: "We are not just in the business of selling a product. We first discuss the customer's requirements and offer the service based upon what we decide upon."

Its qualified human resources are backed up by the use of advanced fiber optic technology, meaning users of its network throughout Java, Bali and Lombok receive crystal-clear communications.

Solutions

With this in mind, the department has come up with an imaginative range of services and products for their clients.

Corporate Close Group Billing is an option for companies that wish their workforce to stay in touch without running up huge bills. It promises major discounts, in some cases cheaper call fees than on land-lined phones, for internal communications between Pro-XL customers within the same company. Phone usage can also be controlled; users can set their own limits.

Bills can also be dispatched on an individual department level, to further control costs. Bill summaries for total company usage are also available. This service is ideal for companies that wish to separate the cell-phone usage of each department. In addition, every outgoing call can be identified. So bosses need not worry that company money is being used to subsidize a fledgling love affair, for example. Paying the bills is a smooth process; billing information is available online, as is paying by direct debit from major banks.

Corporate Private Net is a service offered to an individual user or a group of users within a company. The objective is to limit outgoing calls by only allowing certain numbers to be dialed, normally work or business related.

Even though outgoing numbers are controlled, users of the Corporate Private Net can still receive calls from whomever. They can also add any Pro-XL postpaid feature to the service.

Flexibility

"Flexibility is the key. And we are still not yet satisfied. We plan to become even more flexible," Agung promises. Each customer, be they individual or corporate, has a dedicated representative to explain to them their options and keep them in touch with new developments. Agung says the teams in both Surabaya and Jakarta are kept consistently busy.

One such development is Wireless Applied Technology (WAP), whereby cell-phone users can access information from the Internet and send and receive e-mails on the move. For Pro-XL, these technologies fall under value-added services. The company is currently undergoing trials and will be at the forefront making it available.

According to Agung, the key factors are handset availability and whether customers are comfortable with the technologies. One thing is for sure, "the technology is not the driver behind the development, but the service is". Pro-XL, then, is well placed to become a major player in what some analysts believe will be the market of the future.

For more information on any of the services mentioned above, contact the corporate sales departments at:

PT Excelcomindo Pratama Menara Rajawali Lt. Dasar, Jl. Mega Kuningan Lot#5.1 Kawasan Mega Kuningan Jakarta 12950 Tel: 021 575 9694

or in Surabaya,

Jl. Raya Margorejo Indah, Blok D 206-207 Surabaya 60238 Tel: 031 841 5151