'ESPN' to set up base in Singapore

'ESPN' to set up base in Singapore

SINGAPORE (AFP): The Singapore Broadcasting Authority (SBA) announced yesterday that it had licensed the U.S. entertainment and sports broadcasting network ESPN to operate here.

Using Singapore as its Asian operational base, ESPN will be broadcasting three channels in English, Hindi and Mandarin to the Indian subcontinent, China and Southeast Asia.

ESPN, the world's largest cable sports network and seen in more than 100 countries, is the ninth foreign satellite broadcaster to set up operations in Singapore.

The three dedicated ESPN feeds from Singapore will provide tailored programs, commentary and graphics to Asian viewers.

The other eight broadcasters uplinking from Singapore are Asia Business News Pte. Ltd., Asia Television Network Ltd., Discovery Asia Inc., Golden Eagle Communications Ltd., Home Box Office Asia, MTV Asia, Walt Disney Television (Singapore) Pte. Ltd. and Sun Television.