Entrepreneur Week: Tangible Evidence of Student Entrepreneurship Practices
The University of Tarumanagara (Untar), through its Faculty of Economics and Business (FEB), has once again organised its prestigious annual event, the 22nd Entrepreneur Week (E-Week). The event took place from 26 to 29 May 2026 at Emporium Pluit Mall in North Jakarta. The activity forms part of entrepreneurship course practical implementation through business simulation and an exhibition of innovative student products.
This year’s 22nd Entrepreneur Week carried the theme ‘Adapt, Survive, and Thrive: An Entrepreneurship Exhibition’. During the exhibition, Untar students set up multiple booths and directly marketed their products to the public.
In his opening speech, Untar Rector Prof. Dr. Amad Sudiro stated that Entrepreneur Week aims to foster entrepreneurial spirit among students while serving as a pillar of practical learning within the campus environment. ‘This Entrepreneur Week event serves as a platform for Untar students to practice collaboration and teamwork in becoming entrepreneurs,’ said Sudiro.
Similarly, FEB Dean Dr. Ronnie Resdianto Masman, S.E., M.A., added that E-Week is a crucial business simulation. He hopes students will apply this simulation to develop real businesses in the future.
A special aspect of this year’s event was FEB’s collaboration with three other faculties. This interdisciplinary collaboration showcased diverse products and creative, aesthetic booth concepts. Rector Sudiro expressed hope that such inter-faculty collaborations would be strengthened in future E-Week events.
The opening ceremony was attended by the Head of the Bachelor of Business Management Study Program, Dr. Frangky Selamat, along with university leadership, heads of institutions, and office heads.
A variety of creative student products were displayed, including food and beverages, clothing, perfumes, accessories, and other innovative items. Students were directly involved in developing promotional strategies and managing booth operations.
Entrepreneur Week serves as the culmination of a semester-long entrepreneurship and business simulation course. Through this scheme, the 22nd Entrepreneur Week demonstrates tangible implementation of Untar’s Integrity, Professionalism, and Entrepreneurship (IPE) values within its practical learning system. (H-2)