Enphants enter SE Asia

Enphants enter SE Asia

TAIPEI (DPA): Les Enphants Co Ltd, Taiwan's largest children's clothing company, plans to expand its business in Southeast Asia with stores in Singapore, Malaysia and Vietnam, the company said yesterday.

Since it was founded in 1961, the company -- which makes and sells clothes for infants and youngsters under 16 -- has opened 160 Les Enphants stores in Taiwan.

It began overseas expansion in 1993 by launching Les Enphants stores in China, Indonesia and Thailand.

"The number of our stores in mainland China will reach 200 before the year-end. We have 40 stores in Indonesia and 30 stores in Thailand," said Huang Chi-ming of the company's planning department.

Confident in the Hong Kong market after the colony's return to China, Les Enphants opened its first store in Hong Kong in March and is to launch two more in July.

"We are now researching the market of Singapore, Malaysia and Vietnam. We hope to sell our brandname child clothes there," he said.