Encourage Families to Maintain Daily Interactions Through Silaturahmi Activities
Amid an increasingly fast-paced rhythm of life, maintaining the quality of family interactions presents a unique challenge. Togetherness is no longer sufficiently captured through major moments like holidays, but also through simple interactions in daily life.
Awareness of the importance of this has prompted Lemonilo to present the “Lemonilo Silaturahmi” activity as the closing of its Ramadan campaign. Held in the Taman Mini Indonesia Indah (TMII) area, Jakarta, on Sunday (29/3), this event provided a space for families to celebrate togetherness while reflecting on the importance of maintaining interactions in everyday life.
Lemonilo’s Vice President of Marketing & Innovation, Andita Rasyid, stated that the Ramadan momentum is hoped to serve as a starting point for building more meaningful interaction habits within families.
“Ramadan has ended, but family togetherness should not stop. We want to invite Indonesian families to continue opening spaces for more meaningful interactions and building healthy habits together,” she said, quoted from a written statement received on Monday (30/3).
In the event, Lemonilo presented various activities designed to strengthen family togetherness. Additionally, participants attended a mini workshop on family ritual mapping led by clinical psychologist Clara Lukitasari Wibowo. In this session, families were invited to identify and design simple habits that can be turned into shared rituals in daily life.
The event was also equipped with a “Family Mie Time” session, where participants with their families decorated noodle dishes as a collaborative activity. This moment was then followed by a shared meal session that encouraged warm conversations through interactive question cards.
From the government side, the event involved the Ministry of Women’s Empowerment and Child Protection (KemenPPPA). Assistant Deputy for Coordinating the Implementation of Child Rights Fulfilment Policies in Region III of KemenPPPA, Rr. Endah Sri Rejeki, assessed that the event provides a positive contribution to strengthening child parenting patterns. According to her, quality family interactions are one of the important factors in supporting optimal child growth and development.
Through this event, Lemonilo affirms its commitment not only to providing healthy food products but also to promoting a better lifestyle through strengthening social relationships within the family.