Elong Hotel Technology Strengthens 'Eco-Going Global' Strategy with Expansion into Indonesia
Jakarta, Indonesia (ANTARA/PRNewswire) - Elong Hotel Technology has officially launched in Indonesia with an event titled “Go Indonesia, Win Together” held in Jakarta on May 13. This marks the company’s expansion into the Indonesian hospitality market segment and strengthens the implementation of its “Eco-Going Global” strategy after entering the Thai and Malaysian markets.
Through its “Eco-Going Global” model, Elong Hotel Technology offers a “five-in-one” solution that includes brand standards, operational systems, digital tools, supply chain support, and financial connectivity. This solution helps Chinese brands address various challenges in expanding into foreign markets.
The launch event was attended by industry experts, investors, business partners, and media from Indonesia and China. During the event, Elong Hotel Technology introduced several of its flagship hotel brands in the international market, including ELONG DELUXE, Mehood Elegant Hotel, ELONG HOTEL, MEHOOD LESTIE, Mehood Hotel, ELONG ME, and Elong E-S Hotel. The company also showcased smart hotel solutions focusing on digital operations, service robots, and construction materials with rapid installation.
The comprehensive support system offered by Elong Hotel Technology includes cross-border procurement, overseas warehousing systems, room distribution, and an international property management system (PMS). As an example of this strategy’s implementation, Elong Hotel Technology presented Elong Hotel (Jakarta PIK) as a model hotel in Indonesia. This hotel demonstrates the concrete performance of the “Eco-Going Global” strategy and reaffirms the company’s commitment to the Indonesian market.
In the field of smart hotel technology, Elong Hotel Technology introduced modular materials with rapid installation that have been widely used in China through dry construction and prefabrication methods. This technology is claimed to reduce construction time and operational costs while meeting local environmental standards. Elong Hotel Technology has also implemented AI-based location selection technology. Various smart devices, such as delivery robots and smart screens, are now operating stably in several of Elong Hotel Technology’s flagship properties.
To address supply chain challenges, Elong Hotel Technology has established overseas warehouses in Southeast Asia with the support of Zhiyi Technology, a digital supply chain platform formed through the merger of Tongyi Technology and Lvzhi Technology in July 2025. Zhiyi provides integrated services ranging from cross-border procurement, local warehousing, room distribution, to international PMS.
Elong Hotel (Jakarta PIK), located in the core area of PIK, serves as an example of this strategy’s success. In 2025, the hotel recorded an occupancy rate of 93% with a RevPAR exceeding RMB 512, reflecting the effectiveness of the “global vision with local touch” approach.
The launch event of Elong Hotel Technology in Indonesia marks the acceleration of the “Eco-Going Global” strategy in the Southeast Asian market. In the future, Jakarta will become a regional expansion hub for Elong Hotel Technology. At the same time, the company will leverage Zhiyi’s supply chain capabilities to expand its network to various major destinations in Indonesia. Through asset-light technology and strengthened operations, Elong Hotel Technology aims to build a smarter and more sustainable global hospitality ecosystem.