Elong Hotel Technology Group Accelerates Global Expansion via Elong Brand Family, Targeting 'Second Growth Curve'

Suzhou, China, (ANTARA/PRNewswire) - Since launching its ‘Ecosystem Going Global’ strategy in 2025, Elong Hotel Technology Group has been intensifying its expansion into international markets through its ‘Three Pioneers for Global Expansion’. This strategy comprises a brand group led by ELONG HOTEL, alongside ELONG DELUXE and Elong E-S Hotel, targeting the high-end, upper-midscale, and vertical hotel segments. Supported by an empowerment system covering the entire business chain in international markets, Elong Hotel Technology Group is aiming for a ‘second growth curve’ to drive brand growth.

Developed internally by Elong Hotel Technology Group, the Elong Brand Family opened its first hotel in 2021. To date, several of its flagship brands have signed agreements with more than 500 hotels and opened over 250 properties. In the international market, the group has signed nearly 20 hotels across seven countries, including Indonesia, Thailand, Kazakhstan, and Malaysia. Its first international hotel, Elong Hotel (Jakarta PIK), recorded an occupancy rate of over 90% with an ADR (Average Daily Rate) above RMB550, significantly higher than the Jakarta market average. Meanwhile, Shanghai Elong Hotel, one of the group’s flagship hotels in China, has attracted many foreign guests amidst the rising ‘China Travel’ trend, with the proportion of international guests reaching over 60%. These achievements reflect the appeal of the Elong brand in the international market.

This global expansion is supported by Elong Hotel Technology Group’s comprehensive support system. Various internally developed applications, including AI-based location selection technology, are being implemented in overseas markets. Smart hotel devices, such as the 1MZ Self Check-in Kiosk, delivery robots, and ETV, are operational in several flagship hotels, enhancing both guest experience and operational efficiency. Financially, Elong Finance provides cross-border financial connectivity. Meanwhile, Zhiyi Technology offers integrated cross-border procurement services, warehousing in Southeast Asia, room distribution and exchange, as well as international PMS (Property Management System) services. These various services help address needs and challenges from the pre-opening and operational stages to supply chain management.

Looking ahead, Elong Hotel Technology Group will deepen cooperation with partners in Southeast Asia, Central Asia, and other target regions to explore new markets. The group also aims to bring China’s smart manufacturing capabilities and the warmth of Elong’s service to more global markets, building a visionary, intelligent, and sustainable global hospitality ecosystem.