Ellenka Xperience Center to Strengthen Innovation in the National F&B Industry
The global food and beverage (F&B) industry continues to record solid growth amid changing lifestyles and consumer patterns. Statista reports that the global food and beverage market will continue to grow along with urbanization and increasing demand for practical, innovative, and value-added products.
In Indonesia, the food and beverage sector is also a major driver of national economic growth. Data from the Ministry of Industry shows that the industry contributes 41.15% to the non-oil and gas processing industry. This achievement makes the food and beverage industry one of the country’s strategic sectors.
Changes in consumer preferences, the acceleration of trends in beverages and coffee, and increasing expectations for product quality are forcing businesses to adapt more quickly. Innovation is no longer just a differentiator, but a fundamental need in maintaining business competitiveness.
In response to these dynamics, PT Lautan Natural Krimerindo (LNK) inaugurated the Ellenka Xperience Center on February 12, 2026, in Tangerang and Gresik. This facility is designed to meet the needs of customers, especially the food service or horeca sector, who require a space for innovation and direct technical discussions.
The rapid growth of the beverage and coffee industry further strengthens the urgency of having a facility that can support the acceleration of innovation, product differentiation, and faster market penetration. This step also reinforces the company’s position, not only as a supplier of food and beverage raw materials, but also as an innovation partner based on research, technology, and collaboration.
The inauguration of the Ellenka Xperience Center is an important milestone in LNK’s innovation journey. This facility, which has been designed over the past few years, functions as a collaborative space to accelerate product development and create added value for customers.
A Space for Innovation and Co-Creation
The Ellenka Xperience Center is designed as an innovation center that allows customers and business partners to explore, test, and develop products directly. Through this facility, users can conduct product testing and experience hands-on learning to accelerate the process of transforming ideas into prototypes that are ready for the market.
With the presence of this innovation center, PT Lautan Natural Krimerindo strengthens its commitment to driving the growth of the Indonesian F&B industry through collaboration, applied research, and sustainable product development. (Put/E-1)