Electronics Market Still Growing, B2B Platform Aggressively Expands Network
REPUBLIKA.CO.ID, JAKARTA – Expanding distribution networks has become one of the strategies pursued by business-to-business (B2B) platforms to reach more retail shops and micro, small and medium enterprises (UMKM). The move comes amid rising demand for wider access to electronic products and household goods.
PT Nexlink Bersama Nusantara (Nexlink) has extended its distribution network to more than 60 per cent of provinces in Indonesia. By mid-2026, the company recorded that its distribution network had reached more than 15,000 outlets across various cities and regencies.
Director of PT Nexlink Bersama Nusantara, Ostlender, said the network expansion was carried out to broaden business players’ access to trade products in various regions.
“We believe that access to quality trade products and services should be enjoyed by all Indonesians. That is why distribution network expansion is one of our main focuses, to ensure Nexlink’s services can reach consumers across regions comprehensively,” said Ostlender on Wednesday (15/7/2026).
Beyond expanding its distribution network, Nexlink has also added to its product portfolio through partnerships with a number of new brands. The products marketed span various categories, from gadget accessories and audio devices to smartwatches, household appliances, kitchen equipment and electrical devices.
Among the brands that have joined are U1me, Ufone, Ichiko, DPUS, Bravhom, Digotech, Deli, Canary and GBUplast.
According to Ostlender, the addition of product variety is intended to give retailers a wider choice while supporting the continuously evolving needs of the market.
The company believes the market potential for UMKM and retail remains wide open. As such, distribution expansion will continue through strengthening partnerships with both traditional and modern shops in various regions.
“With an increasingly solid business foundation, a wide distribution network and continuous innovation, we are optimistic that we can make a greater contribution to the development of the UMKM market in Indonesia,” said Ostlender.