Electronics Market Still Growing, B2B Platform Aggressively Expands Network

The expansion of distribution networks is a key strategy for business-to-business (B2B) platforms to reach more retail shops and MSMEs, driven by the growing need for access to a wider variety of electronic and household products. PT Nexlink Bersama Nusantara (Nexlink) has expanded its distribution network to more than 60 percent of Indonesia’s provinces. As of mid-2026, the company’s network has reached over 15,000 outlets across various cities and regencies. Nexlink Director Ostlender stated that the distribution network expansion aims to broaden business players’ access to trade products in various regions. “We believe that access to trade products and quality services should be enjoyed by all Indonesians. Therefore, distribution network expansion is one of our main focuses to ensure Nexlink’s services can reach consumers in all regions comprehensively,” Ostlender said on Wednesday (15/7/2026). In addition to expanding its distribution network, Nexlink is also increasing its product portfolio through partnerships with several new brands. The products marketed range from gadget accessories, audio devices, and smartwatches to household appliances, kitchen equipment, and electrical devices. Some of the brands that have joined include U1me, Ufone, Ichiko, DPUS, Bravhom, Digitech, Deli, Canary, and GBUplast. Ostlender said the addition of product variety is intended to provide more choices for retail players while supporting the evolving market needs. The company sees significant potential in the MSME and retail market and will continue its distribution expansion by strengthening partnerships with both traditional and modern stores across various regions. “With a stronger business foundation, an extensive distribution network, and continuous innovation, we are optimistic about making a greater contribution to the development of the MSME market in Indonesia,” Ostlender said.