Electrolux expands in Asia

Electrolux expands in Asia

JAKARTA (JP): Electrolux, a leading home appliance
manufacturer, will launch a retail business system in Indonesia
to market its products through its Indonesian partner PT Global
Elux.

The Swedish company will invest US$50 million in the marketing
system within the ASEAN countries over the next three years.

The Association of Southeast Asian Nations (ASEAN) groups
Indonesia, Singapore, Malaysia, the Philippines, Thailand and
Brunei.

The company's senior vice president for the marketing and
sales of household appliances in Asia, Stefan Schlyter, said here
yesterday that Asia is a market with vast potential and that his
company plans to hire and train local personnel.

He also said that within the next five years, Electrolux will
establish five plants in Asia worth $100 million, one of which
will be located in Indonesia.(icn)