Eid 2026 Travel Preparations and Holiday Shopping Boost Online Retail Trends Across Multiple Categories
As Eid 2026 approaches, Indonesians are beginning to prepare various necessities for their holiday exodus (mudik) and family gatherings. E-commerce platforms have become a practical choice for consumers seeking products that support their activities during the Eid holiday through online shopping.
A national survey by the Transportation Policy Agency of the Ministry of Transportation estimates that approximately 143.9 million people, or more than 50% of Indonesia’s population, will undertake travel during Eid 2026. This figure makes the Eid holiday exodus one of the largest annual population movements in the country.
At the same time, consumer spending activity also increases during Ramadan through Eid. The Center of Reform on Economics (CORE) research institute estimates that money circulation during this period could reach approximately Rp190 trillion, an increase compared to around Rp160 trillion in the previous year.
Erika Agustine, Commercial Director of Lazada Indonesia, stated that increased population mobility during this period drives demand for various product categories on e-commerce platforms.
“Demand for various categories, ranging from automotive, household equipment, to electronic devices, typically peaks ahead of Eid. This is influenced by two main occasions: the holiday exodus and Eid celebrations with family at home,” Erika said in a statement received on Friday (13 March).
According to her, consumers tend to seek products that can support smooth travel whilst meeting household needs during the Eid holiday.
“Consumers seek products that can support smooth travel whilst meeting household needs when gathering with family. E-commerce is a preferred option because consumers can access a diverse range of authentic and quality products from trusted brands. Lazada Indonesia supports this shopping interest through various attractive offers, including discounts of up to 95%,” she added.
To help consumers prepare for Eid more conveniently, Lazada Indonesia shared several product recommendations that can support holiday travel and Eid celebration activities.
Motorcycles remain a popular choice for travellers as they are considered more agile in dealing with traffic congestion on the holiday routes. Two-wheeled vehicles also provide greater flexibility when navigating busy routes.
One example of a highly sought product is the New Honda Beat Deluxe, equipped with smart keyless technology to enhance security through anti-theft features and immobiliser, whilst providing everyday convenience.
Beyond vehicles, practical travel equipment also attracts consumer attention. Portable blenders, for instance, can help prepare healthy drinks during long holiday journeys.
Products such as the Ninja Blast Portable Blender come with a compact design, leak-proof features, and rechargeable battery, making them easy to carry during travel. In addition to making juice, this device can also be used to puree baby food during travel or when staying at relatives’ homes in their hometowns.
During the Eid holiday period, some people continue to maintain their fitness activities. For this reason, sports smartwatches have become one of the most sought-after products.
Smartwatches such as the Garmin Forerunner are equipped with GPS features and activity trackers that can monitor distance, time, speed, and heart rate whilst running or exercising. With this data, users can continue to monitor their physical activity progress even whilst enjoying the Eid holiday.
Audio devices are also important for travellers using public transport such as trains or aeroplanes. Headphones with noise-cancelling features, such as Sony Noise-Cancelling Headphones, can help reduce noise, making the journey more comfortable.
Beyond travel needs, various household products also experience increased demand ahead of Eid. This is partly due to situations where some family members must handle household chores without the assistance of domestic helpers who travel for the holidays.
Devices such as twin-tub washing machines, for example from the Sanken brand, can help keep household work practical and efficient. With sufficient capacity and relatively low electricity consumption, this washing machine allows clothes of all family members to be washed at once.
On the other hand, the Eid celebration is also synonymous with social visits that make many people want to look their best. Products such as multifunctional hair styling devices, for example the Dyson Airwrap, allow users to style their hair more conveniently.
At the end of these recommendations, Erika reminded consumers to pay attention to ordering times so that products arrive on time before Eid.
According to her, consumers can now take advantage of various fast delivery options such as instant delivery or same-day delivery to ensure orders arrive according to their needs.
“Consumers can now take advantage of instant or same-day delivery options to ensure orders arrive on time. With widespread e-commerce delivery networks, products can even be delivered directly to hometowns. This method is also more convenient because travellers do not need to bother carrying gifts themselves during their journey,” she concluded.
To anticipate this surge, the Central Java Provincial Government began operating the Eid 2026 Integrated Command Post from 13 March to 30 March 2026.
The Daop 2 Bandung railway route has 55 highest disaster-prone points. KAI has deployed 150 additional officers and AMUS to secure the Eid 2026 holiday exodus. Check the details.
Basarnas Bali launched a Special Eid 2026 Search and Rescue Alert for 17 days. 140 personnel were deployed at ports, airports, and tourist attractions to anticipate emergencies.